If you still haven’t considered including Instagram as part of your Paid Ad spend, I’m hoping by the time you’ve finished reading this, you’ll change your mind. From its launch in October 2010, Instagram has become one of the most popular Social media channels with 800 million active users. It’s only so long till they…
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Twitter is testing a secret tweetstorm feature making it easier for users to publish content faster on mobile. It currently takes serious skills to chain a conversation of tweets together in a cohesive tweetstorm, ultimately exposing the flaw in Twitter’s user experience. Publishers are unable to unleash their storytelling skills in a concise way. Some…
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Express yourselves! Say more with Twitter’s latest tweak We can all agree that saying everything we need to within the character limit on Twitter can become quite tedious and at times extremely frustrating! Yet somehow, being the super-species we are, we have adapted and now excelled at this. In 2006, the limit was 160 characters…
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It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we must adapt your…
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Vine; the social media app where users can upload and share no more than 6 second clips, is officially dead in the water. Twitter acquired the app in 2012, and 4 years later has decided to shut it down. Poor Twitter – can’t catch a break! Although Vine has been less-than-popular recently, the golden days…
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The quality of Periscope’s live streams is about to skyrocket thanks to the launch of Periscope Producer. It’s a bold leap forward for the Twitter-owned live-streaming platform which, until now, broadcast content exclusively shot on mobile devices. Periscope Producer allows content creators to stream highly polished video content from an impressive selection of sources that…
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Periscope announces a new partnership with its mother company Twitter. Starting this week, you have the option to provide a link to your Periscope profile on your Twitter page. The quick fix for avid Periscope broadcasters would be to provide your profile link within the website field on your Twitter profile. Here’s why you should…
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A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t stopped the rumour-mill from churning out a…
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Following hot on the heels of Twitter’s announcement that the platform was introducing #Stickers as “…a fun new way to add creativity to your photos and connect them to the world on Twitter”, the platform has now invited brands to join the party with “Promoted Stickers”. For the record, we called it in a previous…
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Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to give the social network a try. Statistics show that…
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