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The new ubiquity of Twitter Blue Ticks

Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million monthly active users on Twitter, only 187 000 have verified profiles.…

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You walk the walk so why not talk the Twitter talk?

Sharing your thoughts and expertise can go along way with driving conversation and proving you’re a valuable Twitter contact. Twitter chats may seem like the last thing on your to do list but it’s worth the time and tweets. Answering industry leading conversations and networking with like-minded professionals can set your notifications alight. Start small…

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What does Twitter’s new character limit mean for brands?

Looks like the social media heavens have finally heard our prayers. Twitter is making a major shift in how it counts characters in tweets, giving us more freedom to post longer messages. Posting a photo and shortened link leaves you with 93 characters to play with. The combination of hashtags and emojis doesn’t give brands…

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Professional Persona Targeting on Twitter

Times have changed, that’s a fact – and you can take that to the bank! I remember a time, a simpler time – when Facebook was all fields, 3-way calls reigned supreme and if you wanted to reach an audience with an advertising message all you had to do was get a billboard and several…

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Twitter made some changes to paid…and they are pretty cool

This week has seen Twitter get all Facebook-y (yes that is a word) whilst making some nice strides with their paid advertising engine. There are three significant changes that have all gone live this week; Universal code, new custom audiences and an ‘objective-based’ interface – making the platform simpler to use, more effective and more…

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Everyone is talking about moments…literally

  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…

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Get the inside scoop on Twitter’s plans for 2016

A colleague and I recently had the pleasure of joining the fab team at Twitter HQ for their ‘Plan for 2016’ agency talk. It was an informative session, involving a large handful of top UK social media agencies revealing extensive insight into how 2015 played out, and upcoming plans and features for the platform in 2016 (follow all the highlights on Twitter via #planfor2016). immediate future usually protests a solid support for…

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