Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes of leading blog site WordPress offer advertising on hosted…

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The Social Media Makeover of the Wedding Industry

  The UK wedding industry is worth around £10 billion every year, with an average of around £36 thousand being spent on each wedding (W.I.F.E). It’s an industry which is steeped in tradition; from the importance of wearing something old, something new, something borrowed and something blue, through to the throwing of the bouquet. However…

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Governments open up with social media

Governments, not always naturals for open government and publicity, are hoovering up opportunities to develop their cyber presence via social media. Perhaps in defiance of what we recently discussed in this blog on a retreat among UK investor relations professionals, both private sector boardrooms and governments are starting to see social media as necessary, rather…

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Twitter hatches messenger platform

The micro-blogging site Twitter recently dropped its 140-character limit from direct messages, in what less-is-more puritan fans saw as infidelity to its one-liner ethos. Already struggling as a loss-making social media platform, with fears for its sustainability, Twitter has braved the raised eyebrows and thinks it is onto a crucial positive with the move. Ever…

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What should your brand be tweeting?

Do you wake up in the morning and look forward to tweets from brands? Me neither. If someone decides to follow your company, it’s a massive deal. They’re allowing you to enter a news feed most likely to be populated by family, friends and colleagues. The opportunity to deliver the value they expect is often…

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Should Google buy Twitter?

  Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network, it seems that they are still having…

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AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest music, movie and er… Taco…

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What is Project Lightning?

Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged into Twitter or not. The feature will be…

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