The British Army’s 77th ‘Social Media’ Brigade

As announced last month the British military have launched the 77th brigade, put in place to directly combat extremist propaganda and the digital plight of Jihadist recruitment and radicalisation on social media. The move follows similar action launched by the French and USA in moves to counter the ‘target audiences of families, friends and young people at risk of radicalisation’.  Messages on the French language Facebook…

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Is Twitter going through an identity crisis?

Over the past few days, a number of announcements have come out of Twitter HQ about new features – both for users and marketers. The option to privately message more than one user at once has been a glaring omission from Twitter for years. But with the announcement yesterday that it will be rolling out…

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#MontyThePenguin taking social media by storm

John Lewis ads over the past few years have always been a hotly anticipated affair, and for many marks the countdown to Christmas. The department store is renowned for creating highly evocative commercials which tell moving stories around the magic of Christmas and going the extra mile for our loved ones. Last year we saw Bear…

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5 great tools to discover fresh and relevant content

Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive engagement over lowering sentiment. Here are several tools and methods you…

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Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…

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