Twitter has already carved out its name as one the top social media sites to market and advertise from but in an effort to become more ‘social’ it recently revealed two new features that allow users to upload up to 4 photos in a single tweet and tag up to 10 people. It has been just…
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Whether it’s writing headlines for blog posts or creating content for Facebook, Twitter or LinkedIn, the key to creating great content is testing. Test everything – from the topic, to the length of post, to the image and time of day – it requires constant testing and optimisation to find the right formula for your…
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The year of the ‘Selfie’ has been marked on several occasions with anything from free-world leaders Barack Obama, David Cameron and Danish leader Helle Thorning-Schmidt snapping away at Nelson Mandela’s funeral, some of the worlds finest air force pilots and astronauts displaying amazing abilities to capture the moment and the recent Oscar awards “red carpet” selfie…
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Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply. With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality of our favourite social networks come as no…
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So, I am sure over the past few days you have seen the Argos “badman” tweets doing the rounds as examples of great social customer service. For those of you who haven’t seen the posts, here is the story… @Argos_Online YO wen u gettin da ps4 tings in moss side? Ain’t waitin no more. Plus…
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For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media sphere. For news and information, they are particularly…
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Fashion House Temperley London is helping raise funds for the Somerset flood victims. The fashion house has created a dedicated web page to educate people around the terrible flooding in Somerset and the West Country, helping raise awareness of the crisis which is close to Alice Temperley’s heart. The internationally acclaimed designer has family living…
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You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems just about everyone. Why? They…
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Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless queues of commuters attempting their…
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OK, I’m no psychologist, so I would have to hazard a guess on the applications of Freud’s psychodynamic theory to social media – I’ll leave that to the psychologists amongst us! What I can tell you though, is that thought processes and emotions play an important role in social media marketing, and should especially be…
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