Mystic Pete’s 2014 social media predictions

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and grew in 2013, and 2014…

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What social are you listening to

What social are you listening to?

If, like most, you are struggling to find new music and can’t bring yourself to thumb through endless blogs, magazines, buy redundant CDs, download or ‘torrent’ illegally or can’t even fathom what those big black discs Dad used to play are called, then you may want to try out some of the more amazing platforms…

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The year of Google+

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming that Facebook is in crisis…

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The best of xmasjumperday – social media celebrates

The best of #xmasjumperday – social media celebrates

Happy #xmasjumper day everyone.  In the IF offices this week we have already seen some fairly horrific Christmas jumpers and no doubt it’s similar in offices all over the land… According to Topsy, recently acquired by Apple, there have already been over 15,000 tweets across the 2 trending jumper day hastags.  Since we have tipped…

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Mirror Mirror on the wall…

Mirror, Mirror on the wall…

…who is the fairest of them all? That’s the answer that celebrities are trying to discover in the new craze that is sweeping through Hollywood. Celebs love a ‘selfie’. And a ‘belfie’ [whatever that is]. But what they love more is themselves. That’s why the new ‘Twitter Mirrors’ being installed at events such as the…

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Inspiring social media of 2013

Inspiring social media of 2013

As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside for marketers is they may stunt creativity for the…

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3 things to learn from Apple buying Topsy

3 things to learn from Apple buying Topsy

This week it was announced that Apple has purchased social data analytics firm Topsy. A bit of a strange move on the surface,  but when you consider that Topsy Labs is one of few companies that have real-time access to the Twitter “firehose”, it may not be so strange. The concept of having this unprecedented…

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b2b

5 Inventive ways B2B brands use Vine

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and some do it really well. …

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