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Collaborate with Pinterest’s influencer API

Once overlooked, Pinterest has been going from strength to strength in the social stratosphere. For travel, beauty, and fashion brands, it offers the perfect opportunity to showcase products or experiences, and now they’re looking to improve their influencer offering. Pinterest have realised influencers are becoming more and more active on the platform and brands are…

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Are travel brands doing enough to cut through the noise?

  It’s our travel edition! On this week’s Serious Social, we spoke to the CEO of Sagittarius, Paul Stephen, about his experience working in digital marketing for travel clients. The travel industry is so commoditised, it’s important for brands to stand out on social. To do this, they need content that tells a story around…

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Wanky digital marketing

In digital marketing, we’re utterly brilliant at creating confusing titles and acronyms. Given the volume, you’d be forgiven for thinking industry had employed a Head of Wanky Titles. I only wish our Head honcho had created these abbreviations with the wit and humour of the late great Robin Williams in the movie Good Morning Vietnam.…

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Social creativity is a craft of many talents

Of course, copywriters and designers need a creative flair. However, when it comes to social media, the art of social creativity is elevated. It becomes a marriage between art and science. With so much audience data from behaviours and interests, to real-time and ‘moments’, there’s an opportunity to create thumb stopping content. It isn’t just…

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Taking the plunge with paid media

Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to make the most of advertising on…

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Facebook Watch takes on the world 🌎

Facebook Watch, the video-on-demand service, is launching globally after previously only being available in the US. The video destination proved to be somewhat of a success in the US. According to the head of video at Facebook, Fidji Simo, the time spent watching videos has increased by 14 times since the beginning of 2018, and…

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Are Facebook’s playable ads a winner?

Earlier this month, Facebook acknowledged the growing number of game developers who advertise and make money on the platform. The platform rolled out a couple new additions to its offering for game advertisers and, most notably, playable ads. It’s a genius solution for social media gamers to try before they buy, staying within the app,…

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Create thumb-stopping content with just one click

  Time poor, but feeling creative? Fret no more. A couple of weeks ago Facebook announced its Creative Shop, a simple way for brands and marketers to easily convert static images into video. You may be lucky enough to have a wonderful design team who can whip up some amazing creative in no time but,…

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