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Facebook Dating one step closer to release

Mark Zuckerberg once said that Facebook’s main purpose is “bringing the world closer together.” When I moved away from home to go to uni, I eventually gave in and created a Facebook account for one reason – to keep in touch with friends I was no longer around anymore. It connects friends far and wide,…

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Will cashing in on WhatsApp pay off?

After Facebook introduced the WhatsApp Business app in September last year, it’s looking like it’s set to be their next moneymaker. In contrast to the standard app that revolves around conversation between family and friends, the Business app is designed for businesses to interact with their customers by providing real-time updates and support. The latest…

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Influencer marketing with ethical, strategic relationships at the core

Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work.…

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YouTube picks up velocity in the direction of vertical video

So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos on its website with unappealing black rectangles anymore…

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Are you ready for Watch Party?

Have you been part of Facebook’s Watch Party testing? If not, you’ll be excited to hear the functionality has finally launched to all Groups around the world.  Watch Party allows Group members to watch a video (either recorded or Live) at the same time and interact with each other while they do. In essence, if…

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How to boost engagements on Social

Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in the form of shares, likes…

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Snapchat fights back… a bit late

  The strenuous competition between Snapchat and Instagram/Facebook goes on. Last year we saw Snapchat’s fortune decrease following the launch of the IPO at the beginning of March. Source: Google   The profit decline can be blamed on a mix of overpromising and underdelivering in terms of customer growth, but also on Snapchat’s incapacity to…

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Your video content matters more now than ever before

Here’s the headline – for the first-time, subscriptions to streaming services like Netflix, NOW TV and Amazon Prime have outstripped traditional pay-TV subscriptions. Not my snappiest headline! Here’s why this is important. While the difference in the number of streaming subscriptions against pay-TV is small now, just 0.3 million, it’s easy to see that this…

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5 tips for a cost-savvy tech setup for filming video

Over the last few weeks, we’ve been giving you some tips and hints about planning and filming your very own content for social. Now, we know that one of the most daunting parts of starting out is the equipment and knowing where the blooming heck to start. You might think it’s all very confusing and…

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