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Snapchat’s latest eCommerce venture…

Snapchat have been working on improving their visual identification offerings for a while now, with the view of expanding the list of features available for users. Late last year, Snapchat introduced object recognition in the form of filter and slogan suggestions that were relevant alongside different scenery/objects in your photo. Similarly, they looked for ways…

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Twitter ads – the why, the objectives and the tracking

Twitter Ads offers a world of paid media opportunities. There’s so much to choose from, it can be difficult to know where to start. But, it’s vitally important that you clarify this before you even think about touching the platform’s Ads proposition! Twitter recently offered a few tips to think about when it comes to…

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Instagram launches the ‘All Caught Up’ tool

      Facebook is constantly developing new tools to complement the ‘time well-spent’ movement that Zuckerberg is supposedly focused on. Earlier last week, Instagram launched the ‘All Caught Up’ notification- this will appear in a user’s feed once they have seen all the new content posted by everyone they follow.   Instagram’s current algorithm…

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Lend an ear and discover social listening

You’ve probably heard us bang on about social listening. And, that’s because we love it. But if you’re not 100% sure what it is, how it can be used or what it can achieve, then this blog’s for you. For starters, social listening is the monitoring of online conversations surrounding an industry, topic, organisation, brand…

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Are you ready for Q&As in Stories?

Fasten your seatbelt – there’s yet another Instagram Stories update coming your way – just as you were getting used to polls, emoji sliders and music stickers. Are you ready to ask open-ended questions to your followers and get the answers privately via DM? The new feature, currently in testing and only available to a…

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6 pointers for perfectly polished video post-production

Mastering photography and video skills usually takes a lot of patience, practice and time. Filming something well is almost identical to taking a great photo – same principles apply. Get to know your camera, work out all the different settings and what they do. Invest in some basic filming equipment like a tripod, some lights,…

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How’s the long-form video newbie doing?

IGTV is Instagram’s new dedicated solution for long-form vertical video solution. Don’t worry, it isn’t here to replace Stories! And it isn’t stepping on YouTube’s toes – not yet anyway… In this week’s Serious Social, we’re having a natter about which platforms are doing it right when it comes to long-form video content. YouTube, Vimeo…

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The all new Ads Transparency Center on Twitter

    Having promised the world that they would improve the visibility for all ads running, Twitter has announced the launch of their Ads Transparency Center. This feature allows anyone to view more information about the ads that are being served to them, especially the political ads, such as those used for election campaigns. This…

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Instagram launches 4-way video chat (and more!)

  Well, it looks like developers at Instagram’s HQ have been super busy. Last week we spoke about the launch of Instagram Lite, today we’ll be looking at the new video chat feature that lets you have a 4-way conversation while still browsing through Instagram, the Explore section revamp, and custom AR lenses. Firstly, let’s…

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Instagram introduce a slimmed-down version of the app…

Last week Instagram announced that they’ve hit the 1 billion user mark and they launched IGTV. This week, they’ve released a stripped-down ‘Lite’ version of the app for Android users. Is there anything they aren’t doing at the moment to win more followers? Instagram Lite aims to target emerging markets where mobile coverage is patchy…

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