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The many faces of Instagram Video

  Once upon a time, a captivating picture and a smart line was all you needed to advertise your business. Now, those times are long gone. We all know that Facebook, who still leads the way in social advertising, recently came up with a feature that requires ads to be moving images rather stills. Today,…

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Get a little context with your data

  If you didn’t know already, we’re serious about social. We believe that at the heart of every good social media campaign or strategy is a good understanding of customer behaviours. For that understanding we use data and turn it into insights that inform our content and the way we communicate as our client brands.…

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Instagram may launch long-form, professional videos

  Instagram may launch long-form, professional videos:   Heard the rumours? Instagram want an even bigger portion of Snapchat’s market share. They are even trying to compete with the video giant we all love: YouTube. Why not?   A report from the Wall Street Journal suggests that Instagram could release a new feature that allows the…

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A new Instagram algorithm is on the way..

  The photo-sharing powerhouse is set to undergo another algorithm change in the near future, and this time the focus is on users only seeing content that is relevant to them. This comes as a result of Instagram wanting to understand its community better, both where users and brands are concerned. Instagram have released some…

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New admin features for Facebook Groups

When Facebook was founded 14 years ago, it was designed to bring communities together – initially based around Harvard, then other Boston colleges, and eventually opening up to other universities. Two years after launching within educational institutions, anyone was able to sign up to Facebook, and, whilst you have to add your city or town…

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Fancy shopping around for your next influencer?

Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a private list based on your initial findings…

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