serious-social-blog-square

Instagram’s becoming a major player in B2B marketing

Instagram want businesses on their platform, so new, useful features are the right way to go about it. A few additions have been made to Insta’s business profile offering. Action Buttons can be added to profiles, and the Direct Message feature has been cleaned up! Ahh, much better. It’s clear to many marketers why Instagram…

Read More
LS16-Blog-Square

Is UGC missing from your content strategy?

Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This can often be time-consuming and costly,…

Read More
ZO24-Blog-Square

Snapchat redesign V2.0

  Snapchat redesign V2.0 Snapchat recently revealed an all-new layout which quite frankly was unpopular amongst most of its users. Here is a list of some of the dreadful changes that were made:   The addition of more navigation buttons The removal of Creators from the Stories list Messages and Stories from friends mixed together…

Read More
TS26-Blog-Square

It’s all about brands with Facebook Messenger’s new updates

Facebook’s F8 Developer conference has been full of announcements, and we’re excited about two in testing that’ll improve customers’ relationships with brands. First up, using AR for your brand yet? Thought not… Facebook’s still trying to change all that with the launch of AR experiences in Messenger interactions with brands. The functionality is currently in…

Read More
serious-social-blog-square

What you need to know: Twitter’s Q1 Earnings

In this week’s Serious Social, we’re bringing you a roundup of Twitter’s Q1 results, released on the 25th of April. It was a successful quarter for Twitter and results were better than expected. They were pleased with their revenue growth acceleration, profitability and audience growth, but what contributed to these positive results, and what does…

Read More
AR17-Blog-square

YouTube go for the cord-cutters with TV ads 📺

Let’s talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube saw a shift from video-viewing on desktop to mobile.…

Read More
SWH29-Blog-Square

Instagram’s new feature makes for snappier Stories

  This week Instagram have announced two new updates that will streamline the functionality of the platform, both for personal and business use. The first is a multiple photo upload feature, meaning you can add up to ten photos or videos to your Story at one time. You can edit each individual photo, enhancing with…

Read More
serious-social-blog-square

Facebook push for live video content with Premieres feature

In this week’s Serious Social, we’re chatting about the new Facebook Premieres feature! It’s Facebook’s solution to keeping pre-recorded live videos within the platform, and will make it easier for publishers to post videos without the expensive external software! It’s a solution that will certainly encourage more video content, especially live video content, on the…

Read More
ZO23-Blog-Square

Facebook reveals an increased use of pre-roll ads and more…

    Facebook reveals an increased use of pre-roll ads and more…   We’ve all heard of Watch – Facebook’s platform for shows. Having released this to a small US-based audience in August 2017, Facebook shared episodes — live and recorded — that followed a storyline or theme. With promising results, Facebook are now keen…

Read More