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Snap inaugurate augmented reality m-commerce

Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it entail? Well, advertisers can add a button to…

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Facebook’s ‘Loyalty Prediction’ ad tool

  Facebook’s new Loyalty Prediction ad tool   We’re all familiar with Facebook’s targeting. Together with detailed demographics, user preferences and past actions, we’re able to deliver relevant messages to refined audiences through the platform.   A confidential document, examined by The Intercept suggests that Facebook may be working on a new, advanced targeting tool.…

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Facebook updates their Story

Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful. Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use of these by allowing users…

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Is VR the next step for social?

As marketers, we’re always looking for the best way to interact with our customers and to create meaningful and engaging interactions with them. We do this through email marketing, TV and print advertising, social media, and now some brands are doing it with virtual and augmented reality. As we’ve mentioned time and time again, storytelling…

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Custom Audiences are next on Facebook’s GDPR list

Following recent news that partner data will be removed from Facebook Ad targeting options on 25th May, the platform has also announced new GDPR compliance for Custom Audiences. Since 2012 we’ve had the ability to produce Custom Audiences for ads on Facebook using customer data, most notably email addresses and mobile phone numbers. Until now,…

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YouTube TrueView for Reach

YouTube have had some great updates recently, from their new YouTube Studio with improved metrics, to their new dashboard. It seems they’re currently pulling out all the stops. To add to the new Studio interface, this week they’ve announced the option to buy shorter, skippable ads through their new product, TrueView for Reach. Designed for…

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Facebook’s GDPR plans? Goodbye partner data 🔒

It’s been a tough couple of weeks for Facebook. Understandably, many are disappointed by the delayed reaction and slow apology for the Cambridge Analytica data breach. With GDPR on the horizon, EU citizens have more rights than ever before with regards to who holds their data and why. Users from all over the world have…

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Insta’s shoppable posts have crossed the pond 📸

UK-based e-retailers! You’ll step up your social when you hear this… Instagram are giving UK online retailers the chance to publish shoppable posts. Shoppable Instagram posts have been on the horizon for a while. The feature was available to American businesses last year, so it was only a matter of time before they shipped shoppable…

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Insta’s latest algorithm changes 📸

It’s taken Instagram a long time to respond, but for the past year, users have been complaining about their feed and the way in which the app displays posts based on relevancy. Initially, Instagram used a chronological ranking system and users saw the latest posts when they opened the app. A change in 2016 meant…

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