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Snapchat’s leap of faith into e-commerce

Nike’s Jordan brand teamed up with Snapchat to pre-release the Air Jordan III “Tinker” trainers after this week’s NBA All-Star game. After the game, people who attended the Jumpman All-Star after-party in LA were able to scan an exclusive Snap code and buy the trainers directly through Snapchat. Although Shopify were responsible for the checkout…

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Has Facebook summited?

It’s a question I’m regularly asked. I’m fortunate enough to be a BBC News room regular, commentating on Earning Calls for each Social Media channel. Irrespective of the prime brand being discussed, the topic of Facebook’s ability to sustain incremental profits always arises. Today, Facebook isn’t just the powerhouse of Social Media, but also one…

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Social Commerce Needs More Social Video

It hasn’t even been two years since Facebook proclaimed that by the beginning of the next decade the platform could be ‘all video’, but it already feels like this prediction is fast-becoming a reality. For some time now, YouTube has dominated the online video clip space. But with more and more resources being poured into…

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Facebook’s latest feature: Lists

    Facebook have officially rolled out their Lists feature globally today. The feature is aligned to the status update box, along with the options such as Photo/Sticker, Polls and so on. With the recent shift to make Facebook a platform to help users connect to their loved ones, have more meaningful conversations and bring…

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Here’s why you should use Pinterest for seasonal advertising

It’s no secret that Pinterest users curate boards to plan birthday parties, weddings, Christmas, Halloween and every other occasion. Choosing a holiday destination, buying seasonal clothes, party planning. This is exactly why consumer brands should be using Pinterest for seasonal advertising. Pinterest is a place for beautiful images and products. A digital scrapbook where users…

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The Facebook Fashonista…

Facebook’s latest report, released at the end of January, focuses on social usage and the impact this may have on the fashion shopping journey, and ultimately, what this might mean for marketers. The report, with feedback from 4,500 people, includes insight into why people open social media apps while shopping, which could provide interesting scope…

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Facebook Watch to challenge YouTube in 2018

It’s been common knowledge for some time that Facebook wants to be a video programming hub and original content provider to rival Netflix or Hulu, for the sole purpose of increasing video ad space.  Following the mid-August redesign and launch of the Watch tab, the current home of original video content on Facebook, we started to…

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Snapchat launches Bitmoji Deluxe and its own In-App store

You can now customise your Bitmoji in over a hundred different ways. Snapchat say they have responded to user requests and welcome even more feedback. Amongst changes to the overall design of the App, Snap has also discreetly introduced a way to mute notifications with a new “Do not disturb” feature. This is to help…

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