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Time to seize the Twitter Sponsored Moments?

It may seem as though the initial moment passed without much fanfare in October 2015 when Twitter Moments rolled out. It was then released to influencers and creators in August 2016 then the wider public in Sep 16, but… didn’t really set the world alight. At its heart though, Twitter Moments is a way to…

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Instagram’s API finally allows scheduling

We know that Instagram doesn’t stop when we all leave the office at 5:30pm, and at the weekend, when we’re all making the most of our two days off, it’s especially alive. Whilst there have been unofficial solutions like Schedugram, which we’ve made the most of, we’ve always been dumbfounded that there hasn’t been an…

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Influencer Marketing – From mega to micro

Influencer Marketing – From mega to micro   Using a celebrity or sports personality to endorse your brand or product is no new concept. However, in 2017, we saw brands use social media to find new and effective ways to use endorsement and incorporate it into their overall marketing strategy.   One of the biggest…

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WhatsApp Officially Launches App for Business

Earlier this month, the WhatsApp Business app officially launched in markets such as Indonesia, Italy, Mexico, the U.K. and the U.S. A wider roll-out is planned later in the year. The addition will see business profiles and new messaging tools available for customers as part of a broader plan to generate revenue. The introduction of…

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Make your Instagram Stories POP with latest GIF support

  Instagram is at it again! The latest update includes an integration with GIPHY, meaning only one thing – Stories are going to be a lot more animated! GIF stickers can now be added to all of your Story photos and videos, and the fact that they’re from GIPHY’s database means that there’s hundreds of thousands…

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Snap ‘n’ share…with your Grandma! 👵👧

Not a Snapchat user? Doesn’t mean you won’t be finding out more about it… On Tuesday, Twitter announced that you can now share certain stories outside of the app with a shareable link & open them on a webpage, mobile browser, or within Facebook & Twitter. At the moment, the feature has only made ‘Search…

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Content Is Facebook King Again

Following Mark Zuckerberg’s decision to once again change the inner workings of the Facebook news feed, the real impact of the newsfeed algorithm change is becoming clearer. Initially, publishers and advertisers alike were thrown into a panic by assuming the change meant the end times had come and we were all doomed. As it happens, this has been…

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Google is great at gamifying machine learning

The latest trend on social? In the US, it’s comparing yourself to 70,000 works of art and sharing your best match. Sounds fun, right? However, there’s a lot more cool stuff going on in the background than you think. Google has been experimenting with gamifying AI algorithms to gather data for a while (who else…

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