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Snap Strikes Back with new Ad Manager updates

  It’s been a week since Snap’s shocking (though somewhat expected) Q3 results, and yet we’re already hit with some exciting news! Snapchat has rolled its advertising self-service tools onto a single platform with Ad Manager 2.0. The new Ad Manager unifies several of Snapchat’s existing ad buying and management tools, including Advanced Mode features, Snap Publisher, Business…

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Will we be seeing a follow hashtag feature on Instagram?

We ❤ Instagram, but it seems like the days when we were able to see content that we’re actually interested in on our feed, are slowly slipping away… For a while now, it seems Instagram have been prioritising and promoting posts that generate a lot of engagement, and these very posts have been swamping our feeds, leading…

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Snap Chat’s Revitalisation

Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to the tune of $30 million, the spectacular…

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Serious Social 09/11/2017

  What are you talking about? Shopping. What are you talking about? Reality show influencers who break the rules. Serious Social gets serious around the clampdown on influencers not declaring brand endorsements, while the Instagram conversation centres on social commerce, and how it’s a match made in shopping heaven. Brands, take notice of both, it’s…

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Seven minutes to take back your WhatsApp messages

  Let’s face it, at some point in our lives, we’ve all said something we’ve instantly regretted. In the days before social and messaging apps, the fallout might have been painful but the worst of it was usually over pretty quickly.  In the mobile-first world we live in now, a regretful text message could prolong…

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Spectacles’ Spectacular flop

Just when we thought 2017 couldn’t get any worse for Snap, turns out Spectacles are a commercial flop. Snap’s first attempt at creating a hardware product failed to excite customers past their initial purchase. Despite the initial hype, the company has sold only 150,000 pairs to date, and less than half of Spectacles owners kept…

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Shoppable Posts on Social

Social commerce is growing and shows no signs of stopping. eCommerce platforms like Shopify and BigCommerce enable purchases through social platforms, which drastically changes the customer experience and customer journey in a multitude of ways. It’s simpler, quicker and easier than ever for us to discover products and make purchases through social media. Instagram has…

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