EL-04-Blog-Square

Is Facebook “Discover people” the new Tinder?

Facebook has begun rolling out its new “Discover People” feature on IOS and Android. The new feature aims to facilitate contact between people that are not already friends on Facebook – basically suggesting you become friends with strangers. As opposed to the “People you may know” section that shows you people you could want to…

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Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand.  Its highly likely that a social media presence is something you’ve tried to do already,…

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Facebook teaches people how to say your name

Are you tired of people getting your name wrong? I can’t begin to tell you how many times people have changed my name to make their lives easier. The Facebook pronunciation tool will now teach people how to say your name right. Gone are the days of fighting for the right pronunciation! Facebook doesn’t have…

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Big changes to Snapchat ads

“What’s that?” I hear you cry, “Another Snapchat related blog?” well, you’ve got me there but this time is different, this time is really significant. This time there’s llamas. Firstly let’s get the latest ad unit news out of the way so I can get to the good bits. In the briefest of briefs Snapchat…

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Taking your customers on a social media journey

Digital marketing is all the rage this year with branding testing new and innovative ways to communicate with your targeted audience. Social media channels have released major updates to accommodate the way we interact, communicate and digest information. Let’s guide our potential customers on the yellow brick road to Oz (the sale). Your brand story…

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Is virtual reality the future of social networking?

When we’re sold virtual reality, we’re of the impression that our social interactions will become more intimate and life-like, and that we will be treated to a social media experience beyond the realms of possibility. Arguably, the technological development of virtual reality on our social screens is fascinating and clever, but the argument is, will…

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Social Media & Employees

So, January is coming to an end and most of the articles I’ve been reading recently have (as one would expect) revolved around wrap ups from 2016, learnings as well as what to look forward to, the trends & upcoming innovations. This read however, will explore a widely misunderstood and underused opportunity: the inclusion of…

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EL-03-Blog-Square

How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve been living in a cave…

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Building 8 and the Future of Social

I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us to create better devices faster…

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