Top Video Marketing Tips by Platform

“In 2017 social video is going to be huge” – Captain Obvious, 2016 As everyone and their mum knows, video is massive. It’s so big that every single social network has some kind of video offering. With 300 hours of videos uploaded to YouTube every minute, 4 billion video streams a day on Facebook and…

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Is Houseparty the next Snapchat?

As is traditional following a great year for a new platform everyone is looking for the next rising star, with the intention of getting ahead of the competition and getting in on the ground floor of the next best thing. This year has been great for Snapchat and as we have previously covered in our…

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LinkedIn breaks the ice with new personalised conversation starters

Here’s a simple way to engage prospective customers, business contacts and potential employers on LinkedIn.  So, you’ve built a healthy number of connections on your LinkedIn profile through networking, building connections and your successful career. Asking for advice, and potential job opportunities can be quite nerve racking. LinkedIn’s new messaging feature is here to save…

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5 Ways To Use Live Video

Live videos are everywhere. This live trend started with Twitch, went to YouTube, jumped onto Facebook, then Instagram, and now Twitter is coming out with it’s native live streaming too (well done Twitter, you got there eventually). So the tools are there. But how to use them? We have a few tips that will help boost…

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2016: A Year In Video

2016 right? It’s been a crazy year. Aside from the politics and the entire world being different now, social has notably evolved – particularly when it comes to video. Here are some of the ways social video has changed: Facebook Live Despite being launched in August 2015, this was the year that Facebook Live truly…

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How to tap into Christmas TV on social

With the darker nights and Christmas programming on the horizon, TV takes a more central role in our UK media consumption. Last year, research showed that Christmas TV viewing was dominated by the TV set. But TV isn’t a channel alone anymore. Social sits hand in glove with TV shows, movies and even TV adverts.…

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Are travel brands missing out on Snapchat?

  Is it because the vast majority of Snapchatters are between 18 and 24? Is it because their content creation processes often require going through a lengthy approval path? Or maybe it’s the lack of analytics on the platform and tools to measure a campaign’s ROI? Whatever their reasons, most travel brands are behind the…

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What is it that social media can help me do exactly?

I guess the obvious thing to state is that almost everyone uses social media today, and that includes a huge and ever increasing number of businesses using social media as (in some case, the main element), of their marketing activity.  But for those that haven’t jumped on board with social media as yet, the question…

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5 Easy Ways to Improve Organic Reach on Facebook

Are you finding that your organic reach on Facebook isn’t quite what it used to be? You’d be right. Did you know that only 2% of your page’s fans actually see your content? Facebook’s algorithms and preferential treatments have long been something that social media marketers have to adhere to. Let’s face it; Facebook is looking out…

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