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Facebook and Instagram’s biggest updates of 2016

  2016 has been dramatic for a lot of reasons. However, in the social media industry we’ve had our own upheavals. This year has seen unprecedented change in the top social networking sites, something that a few people could have predicted. Having previously been on the consumer side of social networking, it is fascinating for…

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6 Last Minute Holiday Season Social Tips

Everyone knows that marketing planning for the holidays should be finished long before October rolls around and be ready to roll out as soon as the Halloween decorations come down. However, for those who didn’t plan their Christmas campaigns in July as they should have here are some useful last minute tips for social media…

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Top 5 Books For Marketers

1. Mindset: How You Can Fulfil Your Potential This book is one of ma favourites and I cannot recommend it enough. Whether you are just starting your career or you manage a team of 50 people, this book will make your rethink how you think about yourself and others. The main focus of this book…

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How is your social media strategy working for you?

Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter, but few have a social media strategy which helps them use social media to support their business goals. Social media works best when it’s part of an integrated E-communications strategy where Social media works together with Search, Email…

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Marketing Stat Nirvana

As marketers, there is nothing we like more than to sink our teeth into some meaty stats in an effort to satiate our appetite for evaluation, understanding and improvement. Also, they make us sound smart. And like we know what we are talking about which, in an industry that is undergoing relentless, exponential change, is…

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10 creative executions for social you must use

Storytelling has been a hot topic for some time now, and rightly so. The brands (and their channels) that have the best storytelling content enjoy greater reach, engagement and conversion to spend. At IF, we’ve championed our audience-first approach for more than two years now; and we have the press coverage to evidence this. Audience-first…

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Just Why Is Video So Important On Social?

It’s a standout content, right?! Video that auto-plays in a customers’ social feed will draw their attention. Well, yes and yes. It goes much further than this though. Regular readers of our blog will know we advocate the ‘half scientist and half artist’ approach to marketing. Some will say: that’s a clichéd statement. Perhaps so.…

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Social platform video comparison

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right? Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the board. So with that in…

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Facebook Might Say Goodbye To Likes

Facebook is testing removing “Page Likes” but before you start panicking, let’s look at the pros and cons of this possible reality. PROS: Page Likes are slightly different from what they used to be in the good old days when Facebook’s organic reach was considerably higher than current 0.5% (or less) and Facebook’s algorithm way…

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