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Why brands should be audience-first

  Irrespective of your audience focus – consumers or businesses, the need to adopt audience-first marketing exists. Channels are increasingly cluttered with conversations and similar content, so the need to standout is greater than ever. Without disclosing specific intellectual property, I’ve recently been looking at an industry who sees 55 million conversations across the open…

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Snapchat Gets Publisher Friendly

Snapchat means business. Literally. We have written several blog posts about how businesses can benefit from investing into a solid Snapchat strategy. However, despite the benefits Snapchat can bring to brands in terms of audience acquisition, engagement and UGC. not many brands have tapped into the world of Snapchat. One of the reasons might be…

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The 6 rules to not screw-up your influencer marketing

Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating influencer marketing programmes (12 years’…

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Productivity hacks

This is not going to be the ‘exercise daily’, ‘read a book’ kind of thing you can read in business magazine. Although these things are definitely helpful and it’s important to find ways how to relax, this list is a bit different. It includes various daily tips that I’ve learned during my agency life. The…

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Who is using Facebook Reactions?

We are coming to the end of the first 3 months of Facebook Reactions, and data is rolling in on all sides. Initially the majority of people were delighted that their ability to express their emotional range had suddenly become slightly more than that of the house hold refrigerator, but it would seem the novelty…

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Why Advertisers cannot ignore Snapchat anymore

Like many tech start up’s, Snapchat joined the ever-expanding queue back in 2011, hoping to be the next Facebook and Twitter. In the expeditiously evolving world of social media, it seems that Snapchat is here to stay and is attracting advertisers, all of which are desperate to reach the lucrative and sought after audience –…

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12 years in social – the lessons we have learnt

So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with bloggers, Flickr, LinkedIn and MySpace to communicate with an…

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