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Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the end of all that. Since…

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UK Companies not taking social media seriously enough?

This month both the London Times and Financial Times have run horror stories about social media. The FT featured its own FT/ICSA Boardroom Bellwether survey which found that just over a third of FTSE350 index companies have never discussed a social media policy, while roughly the same proportion — 37 per cent — regard having…

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Christmas in July? Amazon launches ‘Prime Day’

In honour of their 20th birthday, Amazon have declared today to be Amazon Prime Day and are celebrating in a big way with a 24 hour global sales extravaganza billed as having even more bargains up for grabs than Black Friday. With exclusive member-only deals available on everything from toys and video games, to movies…

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Snap! No whitewash at the White House

While immediate future and some of its clients enjoyed the hottest day of the year beside the River Thames at the very enjoyable Henley Royal Regatta on July 1, another hot event was taking place across a wider pond over in Washington DC. Heralding a new digital dawn at the U.S. President’s home, authorities lifted…

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How paid is cannibalising ATL advertising

If you’re not already ‘paying to play’, you should be. Get your targeting right, and your customer engagement rates can be as high as 20%. It is compelling data like this that is helping to evidence the success of paid social versus above the line (ATL) advertising. Being able to map the exact audience volume…

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Facebook Changes Video Ad Charges

GOOD NEWS EVERYONE! Facebook have made a few significant changes to how video ads work on both mobile and desktop clients. Firstly the new pricing options for video ads, which will now offer advertisers the option of paying for video ads only when they are viewed for at least 10 seconds, as opposed to being…

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How going psycho with social content drives conversions

There’s endless bloomin’ rhetoric on how you make content relevant in social media and beyond. It is after all, the hottest topic in marketing. It’s proven that the greater the relevancy and context, the more content resonates with audiences. The more it resonates, the more likely the conversion (Like, click through, visit etc) Yet, much…

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Tinder Marketing: Intrusive or Creative?

According to Tinder’s website the total number of user swipes is around 1.6billion, with around 26million matches being made daily. It is also one of the most popular applications on both iOS and Android devices, making it a lucrative channel for any brand that wants to try this controversial guerrilla marketing technique. For those of…

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Context, not content, is king

It’s been 20 years since Bill Gates uttered the famous words “content is king” – and for the last two decades, it has been a mantra by which marketers have lived. But mobile and smart technologies have changed the way that people interact with brands and their content, which, in turn, affects the kinds of…

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