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What is Project Lightning?

Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged into Twitter or not. The feature will be…

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Usefulness is key for brands to really connect at festivals

The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part of their happy festival memory. Brands of…

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Measuring website content performance for success

What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…

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True Relevance – The Basics of Data Driven Twitter Targeting

As more marketers are taking innovative steps toward reaching their target audiences on digital channels, it is becoming even more important for the messages they are pushing to be as relevant as possible. The most effective way to gain relevance like this is to use the digital data at your disposal. It’s never been easier to use simple types of data…

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Is brevity knowledge, concise e-commerce messaging or Newspeak?

With the introduction of the modern computer in the 1950s through to modern-day hand-held devices, technology has empowered us to communicate and process facts faster. It has also forced us to assimilate data and phenomena quicker. But as a result of that faster data and message transmission, we are now communicating in a manner which…

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Make a success of your event using social media

Industry events, trade shows, exhibitions and all the other events that companies have to attend are, in many ways, a necessary evil. They are great fun, and they show the industry that “we are still here and we mean business”. However, more often than not, they cost the earth and it can be extraordinarily problematic…

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Shining a light on mobile ad-blocking

A recent article published by the FT has announced that several mobile providers may soon be launching ad blocking software over their networks. This new service, developed by an Israeli start-up, Shine will block most types of advertising on mobile devices, including in-app advertising, sticking a spanner in the works for the likes of Facebook, Google,…

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Join the ‘Social Media Day’ Revolution

It’s no secret that social media connects millions of people worldwide and has irreversibly changed the way we interact. The abundance of social media platforms has necessitated a change in the way brands engage with customers, how we consume news, our communications with friends and it’s even influencing wider political and global events. In Q1 this…

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How to target B2B clients at events on social

With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand relationship. Using social media around events…

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Does social reflect public opinion?

“What’s Twitter saying?” “What’s the hashtag?” So entwined is social to our world, that to get the latest news we often go there first – but are we right to look to Twitter and other social networks to gauge wider public opinion? A study in 2013 by Pew Research showed that whilst Twitter did display…

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