Just how social was the #socialmarathon?

On Sunday 26 April, alongside around 38,000 other intrepid runners, I ran the 2015 Virgin Money London Marathon (I promise this will be the last time I mention it). To make it harder for myself, I decided to live tweet my way around the course. Along the way, I learned some very valuable lessons about…

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Facebook Topic Data – A new age of ‘Human Data’

  A huge change in readily accessible data on social media is about to occur. On 10 March Facebook announced it would be closing off third party API access to its user activity data to make way for something a lot more exciting. Facebook Topic Data. What does this mean? Well, previously third party data only…

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Social Media Brand Workout

Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your brand in peak condition. Creating a recognisable identity for your product…

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5 do’s that will help embed a data driven culture

I recently spoke on the panel at a wonderful Social Media Leadership forum event hosted by Founder Justin Hunt, on the theme of how to embed a data driven culture. Whilst by title, the focus was on social media, it was inevitable that we leaked into all kinds of areas where data impacts, beyond marketing…

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3 Great Ways to Socially Engage in New Places

Finding yourself in a new location, town or city can be quite daunting. But being able to connect to others and discover new venues can be key to quickly getting the most out of your new whereabouts. On a recent trip to New York (for the first time), we adopted the use of three very effective ways…

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Not-So-Private Messaging Delivers Brand

Are private messenger platforms due an overhaul? The latest trends suggest that brands are looking to leverage their customer interaction with product information, advice and sheer selling. Is private no longer private, as the messages get commercial? Private messaging has been around for yonks. In the late 1980s the arrival of Compuserve pretty much nailed…

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