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And Finally…we have moving pictures

Moving pictures. The phrase has been around for more than one hundred years but in 2015 they really are just that. Only the buzz name for them is cinemagraphs. And they are the next big thing in social media and marketing opportunities. Based on the humble GIF file, they are static photograph images which have…

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Which brands made the most of Chinese New Year on social?

  Fireworks illuminated the skies across Asia as millions celebrated the Year of the Sheep on Thursday. Wednesday night, Lunar New Year’s eve, was marked by loud booms as people set off firecrackers across china and families came together to enjoy the festivities. In China over 600 million people use online services and more than…

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4 ways to make your brand’s social voice sing

Voice is a big thing for me this week, partly because I have a cold and appear to be losing mine, but mostly because so many brands on social, need one. There is just no excuse for posts and tweets that are vanilla, samey and predictable? After all, most brands want to extend reach, engagement…

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Upload your edited video to Vine in 4 easy steps!

Today I am going to show you how you can take your pre-made video content on your desktop computer and turn it into a Vine in 4 easy steps. Of course the real first step is producing some really top quality video content, but here’s some I borrowed earlier – Create some fantastic video content.*…

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Internet ASBOs – how effective could they be?

People who spread racial hatred on social media could soon be issued with ‘Internet ASBOs’ under new proposals from a group of UK MPs. The proposals seek to ban users who persistently spread racial hatred online by extending existing legislation that prevents convicted sex offenders accessing the Internet, possessing any device without the capability of…

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Enough with the vanity social media metrics!

Brands are demanding results from social media. They want ROI. Quite rightly too. Social has matured and now investment is required for paid and organic (and the content to go with it all). Yet 52% of marketers say they still struggle to prove the worth of social media.  The issue is that there is still…

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Bowing to social pressure

Sometimes brands make mistakes. Sometimes they are huge, glaring, thousand foot high mistakes in neon pink and people usually have something to say about it on social media. In the ramp up to Super Bowl XLIX last night (the most social superbowl ever!) many brands released their Super Bowl ads early to promote the incredibly…

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