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#indyref 2014: the fight for Scotland on social

Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support for their cause. So how…

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Twitter moves ever closer to becoming a retail channel

Twitter has recently unwittingly dropped hints they may be shifting closer to becoming an Ecommerce channel with the discovery of a ‘payments and shipping’ option in the settings window of their android app. The discovery followed a tweet by a developer in South Africa, the window clearly showing a currently inactive setting option. Twitter has yet…

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immediate future celebrates a decade in social media!

immediate future is thrilled to be celebrating a decade in social media; what a landmark! And we’re going to make the most of the occasion. Much to the IF team’s delight, we are having a fabulous party! This is a once in a lifetime moment, after all! We’re looking forward to raising a glass or…

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LinkedIn acquires Newsle for a powerful and insightful future

LinkedIn announced this week that they have acquired social sorting site Newsle. This machine-learning site, scans all social sites to cut out the noise and deliver to you only the most relevant information and content that you are looking for. It has been stated for now that Newsle will remain separate, running independently. Though the…

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Geofilters for Snapchat – bragging just got regional!

Cover your tracks, you can no longer hide! Snapchat have just released their new geo-filters feature, allowing users to add quick, designed-up location tags to their pictures. Swiping right on a picture once you have taken it creates a text or graphic sticker which gets overlaid onto your picture showing your location.      …

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Twitter takes one Tweet forward in s-commerce!‏

The days of going to a shopping centre with a group of friends on a Saturday afternoon could be something of a myth soon. The ecommerce boom has meant that more and more of us are taking to our laptops, mobiles or tablets and it doesn’t look like its slowing down. Ecommerce sites like Amazon…

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Lithium + Klout = Value

Lithium customer service management tool, used by services such as Spotify and Post Office and Skype, plans to incorporate its, recently acquired, online influence scoring app; Klout into it’s monitoring system. Adding value and unique context to its social customer service. Lithium CEO Rob Tarkoff recently uncovered plans as to how exactly Lithium wants to advance its…

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