Cramming in another PR blog

There are a profuse number of [tag]PR blogs[/tag]. Checking out Technorati there are 13,431 PR blogs. I guess us PRs like to communicate. No surprises there then.

So you can imagine my fear in starting this blog. Awkward and self-conscious to say the least. I tried like mad to think of something witty to write. I dreamed that my first post would be a mix of intelligence, humour and philosophy, with some desperately insightful comment. But after two days thinking about it I stumbled upon the blog life cycle and realise I just needed to jump in with both feet (and because I can’t think of anything witty!).

Our plans for this blog are simple: Graham and I want to express our views, create pertinent observations and experiment a little with the blogosphere. Of course, a little linkbaiting/ link building is part of it, as is some sensible SEO, but actually this blog is just our way of doing what comes naturally to opinionated PR: debating! It is the conversation that we would like to engender, just for the joy of being part of the online PR community (you can tell I have been lurking much too long!)

(deep breath) So, welcome to the immediate future blog….

Latest Posts

Creating polished, professional videos for social media doesn’t mean you need the latest camera or a studio setup: what really matters is how you shoot, edit, and present your videos. Let’s break down the essentials that will help your video content stand out and make an impact. Preparation Is Everything…
Read More
We’ve all been there – reeling off the results of our latest B2B marketing campaign with glee, while the recipient’s eyes glaze over. Whether it’s informing CFOs or CMOs of our latest success, we need to tailor our reporting accordingly and make them far more impactful. You may have seen…
Read More
Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…
Read More