Cramming in another PR blog

There are a profuse number of [tag]PR blogs[/tag]. Checking out Technorati there are 13,431 PR blogs. I guess us PRs like to communicate. No surprises there then.

So you can imagine my fear in starting this blog. Awkward and self-conscious to say the least. I tried like mad to think of something witty to write. I dreamed that my first post would be a mix of intelligence, humour and philosophy, with some desperately insightful comment. But after two days thinking about it I stumbled upon the blog life cycle and realise I just needed to jump in with both feet (and because I can’t think of anything witty!).

Our plans for this blog are simple: Graham and I want to express our views, create pertinent observations and experiment a little with the blogosphere. Of course, a little linkbaiting/ link building is part of it, as is some sensible SEO, but actually this blog is just our way of doing what comes naturally to opinionated PR: debating! It is the conversation that we would like to engender, just for the joy of being part of the online PR community (you can tell I have been lurking much too long!)

(deep breath) So, welcome to the immediate future blog….

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Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.
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Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
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