This webinar takes a look at best practices drawing on expertise across both B2B and consumer brands (and a Drum award for Best use of Social Media Advertising). You will learn how to squeeze value from paid
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Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation – there is real value to be gained from engaging in real- time or “owning your moment” in social media.
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Discover how to maximise your investment in B2B events by integrating social media. Social media can attract more attendees, bring people to your stand and ensure lead follow up and connection to influencers
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Influential customers pack a punch when it comes to digital. They can increase your total revenue by 20-40%. Discover how to identify your social influencer and how best to engage with them
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Fresh from the Westminster Crisis Communications Conference 2014, Katy Howell will share her recent briefing on surviving a social crisis (and how to avoid a situation like Tesco is currently experiencing)
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Katy Howell of IF, John Sweeney of DemandGEN and Neil Stoneman of Velocity take part in a panel discussion on the current state of content marketing, with added insight on what comes next!
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Join Katy and Tom to hear the five core requirements of a social lead gen programme, and learn from their experiences of working with large b2b brands such as IBM, Motorola and Thomson Reuters.
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Ryan Davies, Head of Loyalty and CRM at Mothercare takes a look at how to meet the challenges faced by traditional retailers in embracing social media. Astute and witty, Ryan’s webinar will explain Mothercare’s approach to social; from connecting up data from in-store to online, as well as revealing processes and best practice.
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Almost 60% of the purchase decision is made before a buyer talks to your company. Discover how brands like IBM, Thomson Reuters, BlackBerry and Post Office have got clever with content. How precision targeting and optimisation work hand in hand with your pipeline to drive qualified leads
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Discuss the challenges that social media poses to financial services, and debate the value of social networks for business with insights from Barclaycard, Post Office and Juniper Asset Management.
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