Facebook updates their Story

Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful.

Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use of these by allowing users to create 3D, hand-drawn objects. You can draw on the screen and this image will then be added into the virtual environment within your photo. Sound familiar? This feature is reminiscent of Snapchat’s advanced World Lenses objects. However, the difference is that the Facebook option allows you to create your own drawing and it detects the shape of real-world platforms, making the finish appear more realistic than that of the Snapchat tools which are more restricted to defined objects.

John Barnett, Product Manager at Facebook Camera stated, “we’re seeing that people enjoy drawing on top of the photos they take; 3D drawing is a new feature that uses augmented reality to let people actually draw in their world”.

Added to this, Facebook’s jumped on the boomerang bandwagon, and users can make use of everyone’s favourite Instagram feature when taking videos with Facebook’s in-app camera. It is good to see that Facebook are still pushing their Story feature despite the lack of users engaging with it. The new features they’re offering do provide something different in comparison to other platforms as the AR feature isn’t available on Instagram or Snapchat, so let’s hope these new updates increase the popularity of Facebook Stories.

Latest Posts

The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…
Read More
Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
Read More
A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More