Instagram– a gift that keeps on giving…

Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment.

It really is the perfect time for both B2C and B2B brands to leverage the wide range of marketing abilities of the platform. It allows for a variety of different campaigns such as awareness, traffic to a site, app installs and even lead generation. We recently shared a lot of information on why we think B2B brands, in particular, should join the bandwagon.  Watch this video – it’ll all make sense. (https://immediatefuture.co.uk/blog/instagrams-becoming-a-major-player-in-b2b-marketing/)

The updates brands should look out and start planning for:

  • Custom Filters– Creators, influencers, and brands will be able to create their own custom Instagram filters using Facebook’s AR Studio. They’ll be debuting these with a number of partners: Ariana Grande, BuzzFeed, Kylie Jenner, and the NBA, among others.
  • Third Party Integration- Users will now be able to use a ‘Share to Stories’ feature from third-party apps. So far, we’ve heard of Spotify and Go-Pro. When they’re listening to playlists, songs or capturing footage, users can share them straight to their Stories. There is huge, huge potential for brands here, especially e-commerce brands. For example, brands could get customer feedback before a product purchase.
  • Deep Links in Stories– If you’re selling products on different platforms, simply add links to your stories to all of your followers. These deep links will direct users to apps such as Amazon- a much more pleasant shopping experience than using the swipe up feature before.

There have also been a number of smaller updates to improve user experience:

Embed posts: allows users to take a post from their Instagram feed and embed it directly into one of their Stories.

A mute function: an option to mute profiles, enabling users to stop seeing updates from people without having to unfollow them.

Insights- taking part in the time-well-spent movement, users will have access to data on the time they spend on Instagram.

As Instagram continues to considerably impact Snapchat’s growth, it is well worth it to keep the platform and their upcoming updates front of mind in your planning and strategy.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More