Instagram spreads the festive cheer with latest update

They say money never sleeps and it appears neither do Instagram’s developers. The latest update is jam-packed with holiday spirit, so if you’re not into sending actual Christmas cards (you know, the ones that come in envelopes), Insta’s new creative tools might be just for you.

Like recent Instagram updates, the latest is also heavily centred around its Stories. After a successful launch of the Superzoom feature back in October, the social platform has now announced a number of new Superzoom sound effects;

“ Tap the music icon to choose from “Bounce,” “Beats,” or “TV Show.” You’ll find “Superzoom” under the record button next to “Boomerang” in the camera.“

img01

Source: Instagram

You’ll also see three new festive face filters to play with: a snow-frosted glass effect, a number of holiday makeup looks and a gold and silver balloon overlay, complete with bursting glittery confetti.

img02

Source: Instagram

In addition, the stickers library will soon be boasting with a new range of holiday stickers for Christmas, Hanukkah and Kwanzaa. Some of the stickers include penguins, mittens, snow globes, hot chocolate with marshmallows (mmmmm chocolate) and more. Also confirmed is a new text-based search, which will make searching for the right emoji and sticker for Instagram Stories much easier.

img03

Source: Instagram

The festive update comes shortly after introducing the ability to follow hashtags and user Stories highlights.  More excitingly, future updates also hold the new standalone Direct app, similar to Facebook’s Messenger, a “regram” button to re-post other users’ photos and videos plus added support for GIFs in Stories. It truly has been a really busy year for Instagram’s creative department.

The latest festive additions and Superzoom sound effects will roll out to both iOS  and Android users in the near future as part of Instagram version 26.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More