Merry Christmas! We’re off to eat, drink and celebrate, see you all in 2020!

December 20, 2019

Within the blink of an eye 2019 is almost over, and my, what a year it has been! Everyone at immediate future has had a wonderful year full of hard work, laughter and much more. But, we couldn’t have done it without the help of our clients and agency friends, so thank you all.

As you know, the world of social media never stops, but sometimes we have to. So, we’re taking our feet off the gas and taking a short break to stuff our face with turkey, cheese and everything else we can get our hands on.

We’ll be back bright-eyed, raring to go and probably a couple of pounds (or stones) heavier on Thursday 2nd January 2020!

From all of us here at immediate future, we wish you a Merry Christmas and Happy New Year!

Latest Posts

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.

Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…