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10 Business Advantages of Social Media

No one wants to feel like they’re missing out, right?… So, there are virtually no reasons not to implement social media into your marketing strategy, and since it is so cost-effective, there is hardly anything to lose.  It’s most likely that your competition is already on social media, so don’t let them take your potential…

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3 smart ways social intelligence informs your wider marketing

Did you know that social media data can predict the weather? According to a study from Warwick Research, social photos and key words in posts can be used to predict extreme weather. Using these social sensors, alongside meteorological information, the social chatter improves forecasting with eye-witness details that determine the weather with more precision than…

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Is your social bold enough?

Everyone loves a good joke, that’s not a secret. But humour can seem risky when it comes to brand image – especially when it’s yours. Sure, on more than one occasion, a company has pushed it a little too far and got misunderstood by its audience (doing it can also be a way to make…

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5 Things You Didn’t Know You Could Do With Snapchat

There’s been a lot of talk about Snapchat lately – particularly about how much they’re being copied. We’ve all seen the updates, such as stickers and disappearing content, popping up on other networks – which have led to speculation about how Snapchat will compete. But, Snapchat have also been doing some updating of their own,…

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60 Second Social 20/03/2017

This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run. The good news for brands, consumers and users alike, this means R&D investment and wonderful innovation. #60SecondSocial this week…

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5 simple steps towards influencer marketing success on social media

You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing. Research from Twitter shows that 20 percent said that a Tweet…

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Facebook keeps telling the same story

   Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an announcement of a global launch. When we heard that…

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