Social data is unstructured data. It needs a framework to corral the noise into making sense. Beyond the structuring of the numbers though, lies the real value in social data: The insights. Last week I found myself in a room full of data geeks (my idea of heaven) listening to Chris Kerns, author of Trendology…
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Social Media may well be a key element in your company’s marketing mix but have you considered alternative uses for Social Media in the work place? It is entirely possible for Social Media to run much deeper than simply being another channel for your marketing communications. For example by reassessing and broadening your Social…
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When thinking of research, data and insights, it’s easy to assume it’s all numbers and data crunching and not much else. However, the role of a good insights consultant is to be able to translate this data into tangible and meaningful information that can then be easily presented to senior management, directors and the CEO.…
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Ever want to send a video to someone but your subject just refuses to slow down or move in the right direction in time? Yeah? Me too. Well fear not, Snapchat has got your back. Yesterday Snapchat added slow motion, fast-forward, and rewind effects to your video filters with just the swipe of a finger.…
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Do you remember the days before Instagram and Snapchat, when Facebook and Twitter were just getting started, and when social networking felt new? Since the turn of the millennium, there have been many big players within the social media industry, with millions of users and aspirations to match. Some have gone missing though – never…
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On 22nd of October, we welcomed back Rachel Kneen, O2’s social media manager, to our monthly Speakeasy to speak about the importance of content. Rachel has been working in social since 2009 – to put that into context, at that time, people spent more time on average on Myspace than they did on Facebook! Rachel…
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Mission from ‘M’, just in. You must infiltrate popular social media networks with highly dynamic content, and engage your targets where possible, as the Spectre network makes a worldwide offensive. You’ll have ‘paid’ support from Q branch in the form of cutting edge channel technology and the latest in native video and Hi-Res content.…
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The end of October brings pumpkins and other Halloween paraphernalia to the fore of our local supermarkets. In a matter of weeks, if not days, these will be replaced with Christmas products, displays and information on how to make catering for the big day easier. Some people (like my lovely wife) are acutely aware of…
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Apps have revolutionised speed-reading through displaying single words in rapid succession. These apps are based on a method known as Rapid Serial Visual Presentation, or RSVP. It’s nothing new and has been documented in cognitive psychology since the early 1970s, but with the rise of mobile and apps, its popularity has rocketed. When you read normally,…
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