This week marks the annual RBTE event in London, where retail organisations come together to find the right tools & innovations to improve their business. Social media will no doubt feature, particularly with recent developments on platforms that integrate digital stores with their physical counterparts. #60secondsocial this week focuses on the importance of retail &…
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Today’s a very chatty Snapchatty kind of day. The internet is awash with stories and speculation about the rise and potential future of the fun messaging application after its first set of results as a public company are released. One of the biggest considerations is their hot pursuit of ad dollars from giant brands to…
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Brands can now turn social into sales on Instagram, and more interestingly (for me, anyway) Snapchat, without having to leave the platforms, thanks to MikMak Attach. Users simply swipe up from the Instagram Story or Snap ad to add the item to their cart. They can checkout then and there, or leave the session and…
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Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via a mobile phone. In fact,…
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Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can use them to your advantage!…
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B2B marketers, meet your new best friend, LinkedIn Matched Audiences! The new feature includes three new targeting capabilities; website retargeting, account targeting and contact targeting. The new targeting options are similar to that of Facebook’s custom audiences, and Twitter’s tailored audiences, but will they prove to be as successful? Find out all you need to…
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Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos together, in real time!…
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I’m writing this blog whilst in-flight, on my way to Athens, to present a keynote at Social Media Conference 17 – #SMC17gr. As with all good keynote speakers, my aim is to strike a balance between inspiration and relevant insight. All too often, shared case studies are limited to brands blessed with plentiful budget. How…
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Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images. Well, first of all, I am just glad I am not writing a blog on the topic of Facebook copying Snapchat. Although this isn’t the most exciting feature Facebook has announced in…
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