For those of us that do paid on social, this is a question that comes back very often: should we or should we not use audience network as an ad placement? In case you need a little reminder, ads you place on social media don’t only appear there- the networks also feed your ads to…
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When Facebook bought WhatsApp in 2014 for £11.4bn, it understood one vital thing – we like talking to our friends. As technology has changed, so have our habits – we’re not picking up the phone to talk any more, we’re picking up the phone to text. This makes messaging platforms like WhatsApp some of the…
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Here we go. Another ‘creepy’ app has hit the app store and this one is after your face. What if you could see if your Insta posts made people happy or sad? Polygram does exactly that. This new photo-sharing social network uses facial recognition technology, which then gives you analytics about the emotional reactions viewers…
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Last year Facebook disabled the use of ad blocking software. This meant that the big question was whether Facebook was still a viable social network, bringing people closer together or a multi-million-dollar advertising platform. The answer may be a muddy mixture of both. Rather than being able to login and enjoy the photos and…
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One of the friendlier pieces of social news this week (that’s not Snapchat slump related) was the celebration of ten years of the hashtag. That humble little symbol that identifies messages on a specific topic blew out the virtual candles after a decade of activism (#blacklivesmatter), brand brilliance (Always’ #LikeAGirl) epic brand fails (#myNYPD) &…
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We’re not decking the halls just yet, but as September looms the big focus will be on where you will spend your paid this Autumn and Winter for upcoming Christmas ad campaigns. It’s a key part of the ad mix, so, which platform will be unwrapping the bundles of profits they always hoped for? Snapchat…
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Where do you go for your fill of breaking news? Now you can head straight to YouTube. This week the video-sharing site has launched a new feature; a horizontal scrollable carousel with the latest news stories from a variety sources including ABC & BBC news. The new feed is available on desktop and mobile, and…
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Facebook steps up its game with another feature for video marketers. Advertisers can now buy video ads that will only be served when people are viewing a video. This should increase the chances of viewers watching your content! Shortly after Facebook revealed its video service, Watch, the company didn’t waste any time in competing with…
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Facebook are testing out a number of big changes within Marketplace having recently expanded the product into 17 new countries in Europe launching in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland, in the biggest expansion Marketplace has seen since its original launch…
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