If you have been following the recent movements in social media, then you will know that no idea or concept is off limits when it comes to the social media world. Facebook has long been the most popular social media platform among the recent generations. Although some would say Facebook would have possibly never existed…
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Following hot on the heels of Twitter’s announcement that the platform was introducing #Stickers as “…a fun new way to add creativity to your photos and connect them to the world on Twitter”, the platform has now invited brands to join the party with “Promoted Stickers”. For the record, we called it in a previous…
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Advertising can be a pain. You’re scrolling down the news feed and BLAM – an advert for dog food. When you don’t own a dog. Frustrating isn’t it? But for brands, Facebook’s ad platform is a brilliant way to serve copy and content to a specific target audiences. The problem however is, not all brands…
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In a world plagued by ads, cut-through is king! We all know there is loads of noise and we all know that you need to break through the noise, especially in social, to be heard….old news…boring. What gets everyone excited now is personalisation. There is such a massive opportunity to serve people relevant and personalised…
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Paul Pogba’s record breaking transfer to Manchester United sparked a frenzy on social media earlier this week, but not maybe for the reasons you would expect. Quite frankly, we were all bored of the story, the will-he, won’t-he tenterhooks feeling had warn off. It was inevitable. In fact, The Drum speculate whether the deal was…
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As Facebooks user base ages it’s no secret that it has been trying its hardest to appeal to a younger audience. Facebook even made similar app in 2012 called Poke, with a built-in self-destruct feature that was intended to take on Snapchat. After that flopped in 2013, Mark Zuckerberg tried to buy the instant messaging platform…
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Facebook ups the ante by adjusting its aggregator to reduce the annoying and misleading news feed articles. After an extensive study reviewing tens of thousands of headlines, Facebook cracks the code by identifying the tell-tale signs of clickbait. Look out for the top two traits and don’t be fooled! Curiosity gap – headlines which lure…
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Over the last few months we’ve been fortunate enough to have on-boarded several new global clients spanning lifestyle, consumer and technology markets. One of the first things we’re always asked is: “what are the quick wins we can deliver together?” Clearly I cannot reveal too much about how we go about making an immediate impact,…
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It’s no secret that Facebook is killing it when it comes to the roll-out and monetisation of video on its platform. The platform’s second quarter earnings, which were published last month, revealed that more than 1.1 billion people are currently using the platform each day and ad revenues have soared by nearly…
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