Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as “lurkers”. Silent observers, they would…
Read More
While “Facebook and the Potential for Social Engineering” sounds like the worst Harry Potter book ever, it is actually a fairly frightening possibility. The potential abuse of something as powerful as a social media network is a reality we have explored before, Facebook in particular have gone as far as actually experimenting with the power of…
Read More
For many companies, blogging is a key part of their social media strategy. It’s an opportunity to build an audience, prove credibility, help customers and gain leads. Now, there are countless different types of posts that can be produced and published. If you’re looking for inspiration and planning future content, here’s a top 10 list…
Read More
Social media usage is constantly changing. Due to an ever more conscious audience, activity is predominately happening behind closed doors in private groups and over messaging apps. This can already be seen through the huge growth in platforms such as WhatsApp and Snapchat. Change in social behaviour is going fundamentally change the way brands reach…
Read More
As I sat here on a Sunday evening, you can imagine my surprise when I realised that Made in Chelsea season 11 had started last Monday and I actually missed the first episode! How could this be?! I mean, I knew it was due to start soon but for some reason, it must have slipped…
Read More
The world of social media is faster than your colleagues when you bring over some cookies for the office. New updates, news, and innovations flood the internet on daily basis so it’s very easy to miss crucial information that could transform you next campaign into a success. So, because we are lovely and kind folks,…
Read More
Chances are your social timeline is featuring a lot of commentary around new Facebook features. Some being available immediately others with defined development roadmap. But why the sudden flurry of comms. Well, for the unaware, Facebook has just closed their annual developer conference – F8. The annual gathering in San Francisco is the platform Zuckerberg…
Read More
Firstly, it’s a bit of a stupid phrase really isn’t it – curiosity killed the cat. I’m sure some stupid cats have died but if we were curious enough to confront a moving car on a busy road then I am sure we would too… If you ain’t moving then you are standing still.…
Read More
Times have changed, that’s a fact – and you can take that to the bank! I remember a time, a simpler time – when Facebook was all fields, 3-way calls reigned supreme and if you wanted to reach an audience with an advertising message all you had to do was get a billboard and several…
Read More