Earlier this week, LinkedIn announced it has hit the 500 million user mark, with users from 200 different countries. Although this is modest in comparison to the extensive growth Facebook & Snapchat see, LinkedIn is still undoubtedly one of the best professional platforms, with 10 million active job listings and the fact that it…
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Daaaaaamn Facebook! Back at it again with copying Snapchat! That’s right! It had been a good week since someone got all up in Snapchat’s business, so it’s lucky Facebook stepped up with its latest announcement to keep them on their toes. This one may give the ghost a run for its money too. Introducing AR Studio:…
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This week’s #60secondsocial focuses in on the recent Facebook F8 Developer Conference with developers and businesses. Tune in to find out how Facebook’s taking ‘What’s on your mind?’ to a whole new level with their neural interface development, the addition of their new digital assistant ‘M’, and how Chatbots will revolutionise the way…
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Creating a social media marketing strategy and not sure where to start? Just what are your goals and objectives? What is it that you want your social media to do for you? As soon as you have worked that out, you’ll then need to do it is determine what your goals and objectives…
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You like them or you hate them (here, we like them… a lot!). Bots have their usefulness, particularly because they are so good at repetitive tasks and let us – humans – focus on more advanced work. And the truth is, even if you’re not using them in your company, you’re more than likely to…
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Not content with stealing Snapchat’s thunder, it looks like Instagram’s set to take on Pinterest with its new Collections feature. Since last year, you’ve had the ability to save or bookmark any photo or video on Instagram that you want to look at again, but this feature seems to have been incredibly underused –…
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Is Snapchat changing the future of retail? In this week’s #60secondsocial we’re focusing on how Snapchat are succeeding at marrying social engagement to in venue traffic, particularly with their recent geo-filter for fast food chain, Wendy’s. Find out more about the geo-filter that 80% of Snap-chatters used, and resulted in 42,000 visits to…
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Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates of your campaigns. If…
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Video is playing an ever important role in marketing and challenging brands to be responsive to the fast-changing environment. While businesses start to realise the importance of social video, making matters complicated for video marketers is that different social media platforms have unique features, requirements and metrics. This also brings the challenge of measuring the…
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