The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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Since its inception in 2004, Facebook has enjoyed largely uncontested growth. User acquisition has been consistent, and subsequent monetisation has been compelling. Last month’s earnings call, revealing a $3.89bn quarterly profit, up 71% from last year, revealed success that wasn’t foreseen by City Analysts, or Facebook’s own leadership…
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Some time ago, I wrote an article about Facebook launching Messenger 2.0 bringing group bots and a lot of cool updates to the platform. It is now returning with an updated 2.1 version that comes along with some updates that will please brands and marketers! For this…
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Time flies in social media, believe it or not it’s already time to wish Instagram Stories a happy first birthday. A whole year since the launch of Facebook’s first foray into Snapchat territory which inspired so very many knock-offs. We have recently asked if there is…
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If there was an update we didn’t really need on Facebook – it would be Facebook Stories. Like Instagram, the addition sits very obviously at the top of your mobile feed. Yet, nobody seems to actually be using it, and it remains permanently empty. (Seriously, apart from that…
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Earlier this week it was announced that Reddit, the social network that only a few of your outlier friends hang out on, had raised $200 million in new venture funding. That means that it is now valued at $1.8 billion according to CEO Steve Huffman.   Now, that’s…
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    With news that WhatsApp Status has 250M daily users, and that Facebook is allowing users to share their Stories publicly, I’m beginning to wonder if there’s enough room in our busy lives for all of these Stories apps? And precisely which platform should I pick to…
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Will copywriters remain part of the digital furniture, or be chucked out? Copywriting obviously needs a degree of intelligence. Hell, maybe not even a university degree, but a sound knowledge & understanding of language, with an embedded personal style that’s flexible enough to adapt to business needs. As copywriters,…
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A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise.   And it’s not just Facebook. Whatsapp and…
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It really is a constant battle between Instagram and Snapchat, but maybe, just maybe, it’s finally a little clearer which Stories your brand should stick with….for now!   Firstly, Snapchat’s growth has slowed since Instagram Stories launched last August. There’s also been a 15 to 40% drop in the…
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Here’s a great example of a social media channel listening to the needs of businesses today! Finally, we are able to see if our content works, measure the brand’s organic presence and optimise accordingly, all within the Instagram app. Since the introduction of business accounts last year, the…
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