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Facebook makes VR an actual reality with new algorithm

Gone are the days of shaky videos that make you feel queasy. Facebook saves the day with its new algorithm designed to stabilise 360-degree shots. The smart technology will combine 2D motion with 3D reconstruction to fill in the gaps and reduce the unwanted effects caused by conventional cameras. The social network’s last count revealed…

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Facebook Trending Update Goes Awry

Shortly after Facebook announced a range of changes to its Trending Topics section things started to go wrong. As this blog post describes the update – “Today, we’re making some changes to the Trending feature on Facebook that will make the product more automated and will no longer require people to write descriptions for trending…

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The curse of knowledge in B2B social content

There’s a story that Chip and Dan Heath tell in their book “Made to Stick: Why Some Ideas Survive and Others Die” that I think about often when creating B2B content for social. A Stanford University Graduate by the name of Elizabeth Newton ran a simple experiment in 1990 that perfectly illustrates the curse of…

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Vloggers and YouTubers watch out!

  Vloggers and YouTubers watch out, YouTube is making some changes to its platform. The new feature will see a social timeline added to the platform, which will allow users to share a range of different content including photos, links, videos and text posts with its subscribers. The new ‘Backstage’ feature doesn’t seem to be…

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Twitter’s Instant Unlock Card drives brand conversations

Marketers can now measure the success of a campaign by tracking how many people are talking and engaging with a brand’s social activity. The Twitter Ads dashboard will display the engagement metrics and the earned media metrics generated by the campaign’s success. Struggling to encourage your fans, audience or followers to engage and talk about…

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Facebook launches teens-only app, Lifestage

It would appear that Mark Zuckerberg is pulling out all the stops in an effort to combat the meteoric rise of Snapchat, first with Instagram Stories and now with a standalone iOS app, Lifestage. The USP employed to capture the hearts and minds of Gen Y is that the app comes with an age restriction,…

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