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YouTube goes full social

    Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience. However, the channel was limited when it came to ways…

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How even the smallest brands can make use of Snapchat

Since Snapchat’s conception in 2011, we’ve seen its meteoric rise to become one of the most used social networks in the world. The network currently boasts over 100 million daily active users along with 400 million snaps per day being sent all over the globe. For an app that only came into being five years ago,…

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The importance of knowing your social presence

Clients often come to us seeking guidance on their social media strategies, and one question is always asked of us ‘What and how many channels should we be on?’ In order to answer this, we first look at their current social media presence, in the form of a social media audit. For late adopters and…

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Facebook makes VR an actual reality with new algorithm

Gone are the days of shaky videos that make you feel queasy. Facebook saves the day with its new algorithm designed to stabilise 360-degree shots. The smart technology will combine 2D motion with 3D reconstruction to fill in the gaps and reduce the unwanted effects caused by conventional cameras. The social network’s last count revealed…

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Facebook Trending Update Goes Awry

Shortly after Facebook announced a range of changes to its Trending Topics section things started to go wrong. As this blog post describes the update – “Today, we’re making some changes to the Trending feature on Facebook that will make the product more automated and will no longer require people to write descriptions for trending…

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