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Just Why Is Video So Important On Social?

It’s a standout content, right?! Video that auto-plays in a customers’ social feed will draw their attention. Well, yes and yes. It goes much further than this though. Regular readers of our blog will know we advocate the ‘half scientist and half artist’ approach to marketing. Some will say: that’s a clichéd statement. Perhaps so.…

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Social platform video comparison

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right? Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the board. So with that in…

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Your social media budget wish list for 2017

As we rush towards the end of the year, many marketers turn attention to budgets and planning. Planning goals, KPIs and a roadmap for the year is, as always, the essential starting point. So too is an understanding of what has changed since last year.  What are the priority platforms, what are the opportunities and…

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Facebook Might Say Goodbye To Likes

Facebook is testing removing “Page Likes” but before you start panicking, let’s look at the pros and cons of this possible reality. PROS: Page Likes are slightly different from what they used to be in the good old days when Facebook’s organic reach was considerably higher than current 0.5% (or less) and Facebook’s algorithm way…

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How to generate reach on YouTube for your brand

For a lot of brands, having a YouTube channel as part of a social media strategy may seem as if it’s not worth the hassle. For one thing, making good quality long-form videos is certainly on the expensive side of the content creation spectrum. Also, there are 300 hours uploaded on to YouTube every minute…

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5 key Social Media learnings from X Factor

Whether you’re an X Factor fan or one of their many haters, there is a lot learn from the social media published by prime time television shows. For disclosure, I should say we’re working across X Factor this year, through one of their sponsors; but this is not a rally cry for fans, nor is…

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Another Facebook Live Update

The launch of Facebook Live has seen brands and agencies (including us) experimenting with the new broadcasting format. An issue with Facebook live is that publishers in the past (including some of our clients) have had to remind users to tune in at certain times or put placeholders in their diaries prior to the event. The problem…

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