The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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Lost for words? Using emojis in your marketing campaigns has now become the secret ingredient to success. Yes, we are now seeing emojis daily in all social media activity, it’s the talk of the town! Yet, only a few brands have yet successfully included emojis in their Facebook…
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This week we’ve got all the latest on Facebook and Snapchat’s new ad platform updates & features. Facebook’s new tools, value optimisation and value based lookalike audiences will optimise and add value to your ads. Snapchat have added a self-serve ad platform to their website, where you can…
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Nowadays, influencer marketing is playing a major role in brand marketing. It’s not a fad or a passing trend, it’s here to stay. From micro influencers, to stars with millions of followers, brands are investing a lot of money to place their products with the right people,…
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    The following blog will focus on a few of the latest features Facebook has launched:   GIF button to comments: Ever since we saw the first GIF’s on Facebook almost two years ago, we have always wanted to be able to seamlessly use them across the…
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Facebook did it, now Snapchat have made the financially lucrative choice to make their ads platform more accessible to small and medium enterprises. As the paid media specialist at immediate future, I have been waiting to sink my teeth into this new proposition since I wrote my first…
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Twitter, in partnership with MAGNA, recently announced the results of a scientific media trial examining the location of video ads within a social environment. This was called The Art of the Takeover: Optimizing What Consumers See First. The study was designed to test and formulate best practices for in-feed advertising,…
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If you’ve gone to the effort of planning an online or even offline event, then you’re going to want the result to be a fantastic experience for everyone involved. It may seem obvious, but by breaking the planning into into pre-, during and post- event, you’ll be better…
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Who won this year’s election on social media? In this week’s rendition of #60secondsocial we’re focusing on how the use of social media listening in this year’s general election meant the campaign parties were able to pull out vital insights on their key audiences. For Labour this lead…
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In April, Snapchat announced it was rolling out Snap-to store – a set of tools and analytics designed to help marketers track whether their Snap ads campaigns actually drove people to a specific location. Here is the diagram provided by Snapchat to explain how Snap-to-Store works:…
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Here at IF Towers there are some older dads in the mix. Yep, there’s traditional dad stuff like photos on desks, and dad jokes flying around, but as is our business, we’re living and breathing social. It’s not the sole preserve of the young. We invented it doncha…
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