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How social is the oil in the B2B demand gen engine

Sigh! My biggest frustration after 12 years in social media marketing is the view that vanity metrics are the only way to place a value social. Only measuring followers, likes, engagement and fans misses the opportunity social presents to deliver into the pipeline – to ultimately drive revenues by being the oil in the demand…

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King Content and Queen Data

Once upon a time, there was a King and a Queen. They weren’t any ordinary King and Queen. They were special, because together, they ruled over all of Social Media land. Forgive me, I read a lot of bedtime stories to my two under three-year olds and we watch a lot of Pixar’s and Dreamworks’…

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Beauty Pins

Pinterest is the biggest beauty platform in the world – at least that’s what Pinterest says. But is it true? Is Pinterest really the Holy Place for beauty brands. Let’s take a closer look at this, shall we?   Social Media Demographics for Marketers | #Pinterest via@SproutSocial https://t.co/7HSQQ6OT09 pic.twitter.com/LW000436A2 — Fergus Ryan (@GusRyan100) May 18,…

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Facebook to offer AI translation services

Anyone who has worked on a project covering multiple languages will know the value of good translation, especially in the fast paced world of social media. Getting the right message across in the right tone of voice is near impossible for a non-fluent speaker of any language. However Facebook seem to be making some headway…

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