HM35-Blog-Square

Twitter Updates Composer and Introduces Stickers

Twitter have introduced a couple of new developments in the past month, one fairly minor interface change and one entirely new function called Stickers. If you use the Twitter iOS app you may have noticed some changes taking place with the basic layout, as Twitter are running some interface tests to improve the composer. The…

Read More

CS-02-Blog-Square

Using Social Media for Social Good

Social media marketing has come to be a popular way for brands to advertise products and services. But recently, the charitable sector has taken advantage of this growing trend for fundraising activities. Some of the most memorable social media campaigns have been extremely successful in terms of donations. The #NoMakeUpSelfie campaign raised £8 million in…

Read More

OL-29-Blog-Square

Getting innovative with B2B content

B2B content has the habit of falling into a mould – whitepapers, research reports, brochures etc. There are a number of reasons why this content can be problematic: it can be boring, it can be the ‘same old’ stuff and, if done well, it can be very expensive. Budgets are often squeezed and finding ways…

Read More

TB2-06-Blog-Square

Twitter invites non-users to ‘see what’s happening’

Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to give the social network a try. Statistics show that…

Read More

KH25-Blog-Square

How to get your hands on the best social media talent?

Social might be almost a decade old, but it is still a young industry. And as more and more brands embrace social media marketing the need for skilled and experienced talent is growing at a rapid pace. Working in social media is a sophisticated business these days. You need to be logical and data driven,…

Read More

CJ21-Blog-Square

Knowing your Content Tilt from your Content Goals

It isn’t exactly new news that content is king. Particularly on social where you have a noisy opportunity to connect with millions of people and conversations. The keywords there were ‘noisy opportunity’. If you do what the rest of your category or industry are doing, then your content isn’t going to stand out. Even if…

Read More

TN-18-Blog-Square

The new ubiquity of Twitter Blue Ticks

Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million monthly active users on Twitter, only 187 000 have verified profiles.…

Read More