Social media and the landing page – A match made in heaven

  Rather than leading your social media traffic to the home page, why not take them on a journey via your landing page and turn visitor numbers into conversions. Creating web pages with a specific purpose is a gold mine for gathering new leads, encouraging event registration and guiding visitors to a particular product, service…

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How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social benchmarks for quarter one this year. In summary:…

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How to deliver better brainstorms

I’m going to delve into how you can be more effective with your brainstorming and I’m specifically going to link that to how you can better define audience-first solutions. I’m doing this for two reasons: 1) the challenge of yielding business-impacting ideas has been shared by marketers globally, since Madison Avenue ad exec, Alex Osborn,…

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  Instagram is no baby anymore. It has grown so fast. How fast? 500 million users in about 6 years. Today we have 500 million reasons to celebrate, and you’re one of them. Thank you from all of us at Instagram. ♥️ https://t.co/7QHMN4x3Kl — Instagram (@instagram) June 21, 2016 In the past few weeks, we…

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Snapchat Launches Ad API

Snapchat has finally launched its advertising API, giving brands the ability to push third party video ads directly into users feeds without having to deal with Snapchat directly. The new ad portal is called Snapchat Partners and it’s really the first major push to monetise snapchat ad space, geofilters and lenses not being ad units…

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Microsoft to buy LinkedIn – what this means for you

Well I have to confess I did not see this one coming. Given LinkedIn’s history of building, developing and buying their own range of ‘add-on’ products, I was certain that they would release their own CRM/listening tool. The lack of API for LinkedIn has always been an issue for us data-loving, social marketers. Despite some…

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