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How to generate reach on YouTube for your brand

For a lot of brands, having a YouTube channel as part of a social media strategy may seem as if it’s not worth the hassle. For one thing, making good quality long-form videos is certainly on the expensive side of the content creation spectrum. Also, there are 300 hours uploaded on to YouTube every minute…

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5 key Social Media learnings from X Factor

Whether you’re an X Factor fan or one of their many haters, there is a lot learn from the social media published by prime time television shows. For disclosure, I should say we’re working across X Factor this year, through one of their sponsors; but this is not a rally cry for fans, nor is…

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Another Facebook Live Update

The launch of Facebook Live has seen brands and agencies (including us) experimenting with the new broadcasting format. An issue with Facebook live is that publishers in the past (including some of our clients) have had to remind users to tune in at certain times or put placeholders in their diaries prior to the event. The problem…

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5 top tips for using emojis on social

Every social platform supports and encourages the use of emojis, but how and when should they be used in social marketing? The entire purpose and origin of emojis was to replace words, convey an emotion and shorten a message at the same time, a relic of the SMS generation. While their purpose hasn’t changed, their…

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Why your brand’s ‘personality’ is so important

Social media has been revolutionary in not only brands giving brands a direct relationship with their current and potential customers, but for providing brands with a personality. In previous years, social media was used as simply another platform for advertising the benefits and uses of a product or service. Brands would often focus purely on…

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