The IF Blog: Insights and Trends

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s […]
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This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run. The good news for brands, consumers and users…
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You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing. Research…
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   Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an…
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  A new app with the invite code ‘pizza’, say no more, we’re sold! YouTube has always been the old faithful, reliable friend that never lets us down and keeps us laughing into the early hours. Strange and random, yet those YouTube videos always give us something to talk…
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On its mission to take over every aspect of our daily lives, Facebook has been bringing a lot of new features recently – hasn’t stopped trying to take on other social platforms (Snapchat, Tinder…) Now it seems it is going after TripAdvisor (or Google Trips, it depends on…
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Live-streaming video is set to become this year’s big thing in social, and some brands are already embracing it to great success.  Follow our top tips and you could be joining them: Make the video your audience want Like any piece of content, your…
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Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver…
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If you are you one of the companies that isn’t utilising your social media channels, or maybe hasn’t even started using social media yet, then here are some great reasons why you need to do so.   Many companies today are using social media by posting updates to…
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By now, you must have heard of Prisma, the app that lets you turn any picture into instant art. If you haven’t, here’s a few reasons why should find out: It was named best app in both the Apple and the Google play stores It’s time for you…
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Social is moving to take over TV. This has been the case for a while and as we have recently explored Facebook is ramping up to take on YouTube for the social video top spot. In mid-February Facebook announced the launch of the Facebook video app…
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