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K.I.S.S. Your Social Media Marketing for 2017

As we all know by now, integrating social media engagement into your B2B marketing plan is a smart way to reach your clients and prospects.  That isn’t rocket science, and certainly nothing new for 2017. But it is something that is easily forgotten or lost from our initial focus, and of course there is no…

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4 Unusual Social Marketing Options for 2017

Taking a look at your social strategies for summer 2017? Looking even further forward? Well, here are four of the less frequently used options in social media marketing to give you some inspiration. Spice up your content distribution by mixing it up, use different channels, find a unique way of using your existing platforms. Instagram Stories…

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6 social tips for 2017, that you can benefit from NOW

It’s said if you want to know what technology will be in mainstream cars in future years, you should review what is in a Mercedes S Class, today. The vision of S Class, becomes tomorrow’s reality. Much like the Mercedes S Class, CES has evolved into a beast of future forecasting; and this years’ instalment…

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Don’t be a robot, humanise your brand on social

There’s a big difference between simply using social media platforms, and building a genuine social presence that allows your audience to emotionally connect with your brand. Establishing an honest relationship with consumers via social media is simple. Consumers want to know that your brand has a personality, and using your social media effectively is the…

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Make the most of your Pinterest boards

Most of you already know Pinterest. But if you can look past the design-ideas-pic sharing platform cliché, it’s more powerful than we often imagine, and can be incredibly useful to develop your brand online. Pinterest has as many monthly users as Snapchat (150 million), and 40% of new subscribers are men. That should shake some…

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Everything has changed, nothing is different

The marketing landscape continues to alter at a startling rate and we at Immediate Future are pretty certain you are fed up of being bombarded with fluffy information and figures about this “mammoth” transformation over the years. I can pretty much guarantee you’re thinking, “How great was life when we had no more than a…

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Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog. But hey, it’s a new year and seeing as I’m second-up…

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Facebook Live rolls out the red carpet for the celebs

In a bid to encourage Facebook’s 1.8 million Facebook Live users to spend longer on the service, the social channel caters to the celebrities, public figures and Mentions app members. The new update gives celebrities and other public influential figures the power to control and edit their live videos. This includes the ability to moderate…

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