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What does Twitter’s new character limit mean for brands?

Looks like the social media heavens have finally heard our prayers. Twitter is making a major shift in how it counts characters in tweets, giving us more freedom to post longer messages. Posting a photo and shortened link leaves you with 93 characters to play with. The combination of hashtags and emojis doesn’t give brands…

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Why Advertisers cannot ignore Snapchat anymore

Like many tech start up’s, Snapchat joined the ever-expanding queue back in 2011, hoping to be the next Facebook and Twitter. In the expeditiously evolving world of social media, it seems that Snapchat is here to stay and is attracting advertisers, all of which are desperate to reach the lucrative and sought after audience –…

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12 years in social – the lessons we have learnt

So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with bloggers, Flickr, LinkedIn and MySpace to communicate with an…

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Mo’ content mo’ problems

First of all, I am not quite sure what is compelling me to right 90s hip hop inspired blog articles at the moment, so don’t ask… After recently presenting at a LinkedIn event, I found one of my favourite slides that optimises my thoughts on content and the internet right now. 77% of B2C marketers…

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The week in B2B Marketing

We are suckers for B2B marketing… it’s part of our DNA here at IF and we like to keep our finger well and truly on the pulse. We are working with some absolutely cracking names in B2B right now and we figured that it was only right with all that is going on – in…

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