PO-12-blog-Square

Beauty Pins

Pinterest is the biggest beauty platform in the world – at least that’s what Pinterest says. But is it true? Is Pinterest really the Holy Place for beauty brands. Let’s take a closer look at this, shall we?   Social Media Demographics for Marketers | #Pinterest via@SproutSocial https://t.co/7HSQQ6OT09 pic.twitter.com/LW000436A2 — Fergus Ryan (@GusRyan100) May 18,…

Read More

HM33-Blog-Square

Facebook to offer AI translation services

Anyone who has worked on a project covering multiple languages will know the value of good translation, especially in the fast paced world of social media. Getting the right message across in the right tone of voice is near impossible for a non-fluent speaker of any language. However Facebook seem to be making some headway…

Read More

HM32-Blog-Square

Smart Shopping with Pinterest

Almost exactly a year ago the super-clever tech folk at Pinterest launched Buyable Pins across their mobile apps in a bid to give users a simple way to buy and sell through Pinterest. For businesses this meant going through one of 5 partners to sell goods on Pinterest, for users it was far more simple.…

Read More

JH-24-Square-

Facebook is getting a bit more Lively

Since Facebook launched its video broadcast feature back in August 2015 as a feature for verified Pages, it has been made publicly available for brands and the public. The Facebook feature allows users to post live broadcasts on their News Feeds, watch real time comments on their stream, and then make the recording permanently available…

Read More

TB2-04-Blog-Square

Social media and the landing page – A match made in heaven

  Rather than leading your social media traffic to the home page, why not take them on a journey via your landing page and turn visitor numbers into conversions. Creating web pages with a specific purpose is a gold mine for gathering new leads, encouraging event registration and guiding visitors to a particular product, service…

Read More

KH23-Blog-Square

How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social benchmarks for quarter one this year. In summary:…

Read More

CJ19-Blog-Square

How to deliver better brainstorms

I’m going to delve into how you can be more effective with your brainstorming and I’m specifically going to link that to how you can better define audience-first solutions. I’m doing this for two reasons: 1) the challenge of yielding business-impacting ideas has been shared by marketers globally, since Madison Avenue ad exec, Alex Osborn,…

Read More