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Safer Internet Day

The internet has drastically transformed our lives and there is no question that it’s an incredible tool, but as with every rose, there comes a few thorns! The negative issues it has brought to the fore range from cyber-bullying and trolling, through to increasing concerns over data privacy. And it’s because of these many spiky…

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Superbowl 50 – Battle of the Brands 2016

Superbowl; The Olympic games of modern marketing and definitely a leading event in competitive and cutting edge digital marketing tactics. More than with any Superbowl before, brands were positioning their narrative across multiple channels (TV, Social; Twitter Snapchat, Instagram) on an increasingly active timeline, talking to different channels and audiences in different ways but being…

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Why tenuous link marketing won’t own a moment

Regular readers of our blog will know that for well over a year we’ve been advocating the importance of micro-moments and owning them – “owning the moment” is lorded in every brainstorm we have at the agency. Our philosophy is built around identifying the many micro-moments relevant to a brand and mapping the many audience…

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Get the inside scoop on Twitter’s plans for 2016

A colleague and I recently had the pleasure of joining the fab team at Twitter HQ for their ‘Plan for 2016’ agency talk. It was an informative session, involving a large handful of top UK social media agencies revealing extensive insight into how 2015 played out, and upcoming plans and features for the platform in 2016 (follow all the highlights on Twitter via #planfor2016). immediate future usually protests a solid support for…

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Content for your community

The idea behind curation is to link and/or excerpt the work of others. Therefore, social has always been about content curation, but most businesses don’t have the time, staff, skill set or budget to regularly publish great content and that’s where content curation comes in. Why curate content? Audiences do not care for brands that ceaselessly…

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Crime drama goes micro with #Shield5

Monday 1st February sees the launch of Shield 5. The UK’s first ever Instagram-only drama series. By no means the world’s first Instagram-only TV show, as US audiences have enjoyed several platform-dedicated shows in the past: Desert Friends Artistically Challenged Shadow Hunters Suits Shield 5, created and directed by Anthony Wilcox and spanning 28 episodes, takes…

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