Given my recent news that I am going to be a father my life has become a flurry of two things: work and baby stuff. This got me to thinking – aren’t they the same thing!? Well… no… not at all, that is ridiculous. However, I did manage to find some similarities and began realising…
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Over the last few years, an overwhelming number of beauty consumers have focused their attention to the advice of beauty vloggers in order to judge cosmetic products, how to wear them, and if certain products are worth purchasing. Precisely why it makes sense that almost 60% of fashion and beauty brands have implemented an influencer…
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At IF, we pride ourselves on evolving. Curiosity is one of our brand values, championed daily by our fabulous staff. Our event format has been well received for many years but it was time to evolve. After a few months of planning and tinkering, all was revealed. A key note speaker of acclaim. A panel…
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Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as “lurkers”. Silent observers, they would…
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While “Facebook and the Potential for Social Engineering” sounds like the worst Harry Potter book ever, it is actually a fairly frightening possibility. The potential abuse of something as powerful as a social media network is a reality we have explored before, Facebook in particular have gone as far as actually experimenting with the power of…
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For many companies, blogging is a key part of their social media strategy. It’s an opportunity to build an audience, prove credibility, help customers and gain leads. Now, there are countless different types of posts that can be produced and published. If you’re looking for inspiration and planning future content, here’s a top 10 list…
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Social media usage is constantly changing. Due to an ever more conscious audience, activity is predominately happening behind closed doors in private groups and over messaging apps. This can already be seen through the huge growth in platforms such as WhatsApp and Snapchat. Change in social behaviour is going fundamentally change the way brands reach…
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As I sat here on a Sunday evening, you can imagine my surprise when I realised that Made in Chelsea season 11 had started last Monday and I actually missed the first episode! How could this be?! I mean, I knew it was due to start soon but for some reason, it must have slipped…
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The world of social media is faster than your colleagues when you bring over some cookies for the office. New updates, news, and innovations flood the internet on daily basis so it’s very easy to miss crucial information that could transform you next campaign into a success. So, because we are lovely and kind folks,…
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