New services like Facebook’s Instant Articles and Snapchat’s Discover allow publishers to host and monetise content on third-party social media platforms, without the need for users to click through to their site. Media publishers are currently uploading content on social media platforms in the hope users will click back to their site, but a new…
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Having a blog, whether it’s on a personal level or a corporate level is, and will remain, a fantastic way of building a brand and showing your knowledge and expertise on a specific subject. In reading my esteemed colleague’s summary of IF blogs in 2015, I realised just how awesome and knowledgeable we all are…
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We have all been fans of Buffer for a while here at Immediate Future. For those that do not know, Buffer is a content curation and scheduling platform. It’s great for recommending content, posting, and seeing the success of this activity. It plugs in to pretty much every platform and third party tool you would…
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After an initial roll-out in the US, Twitter finally launches Moments in Europe, starting with the UK… yippee! One aim of Twitter’s curated news tab is to make the platform an easier place to navigate; to catch up on breaking news and hot topics within your region – a key move that could bring in…
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For many of you, tomorrow is the long awaited day. That’s right – there is only one more sleep until the theatrical release of the highly anticipated 7th Star Wars film – The Force Awakens! Unless you have been living under a rock, you will have noticed that (much to Disney’s delight), there has been…
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As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of interactions. Simply gaining ‘likes’ is one thing…
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At IF we pride ourselves on leading innovation and helping to shape the next industry standard. Our recent award win evidences we’ve checked that box for another year. To many, our blog is their source of digital insight into what is about to happen within industry. With this in mind, I took a look back…
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Everyone loves a list. Which is just as well considering it’s that time of year when people publish the most lists. Whether it’s lists of the best music or books from the year; lists of predictions for the coming year; or lists of Christmas gift ideas for your partner’s uncle’s best friend’s dog. And so…
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We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big agencies (Ketchum, Starcom, Havas, Manning Gottlieb OMD) and big brands (Starbucks, KFC, Phillips, Unilever, Heineken) with our work for Southbank Centre launching new festival Changing…
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