The IF Blog: Social Media Insights and Trends
TikTok livestream features.
TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in
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As we are well into spring 2024, one trend that has been making waves since the beginning of the year up until now is 3D gradients. You may have noticed the subtle yet impactful shift in design across various social media platforms, since the restyling of the Instagram logo in…
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Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…
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Ready to take a trip down memory lane? It’s time to explore the world of throwbacks and discover how you can infuse some retro charm into your brand’s TikTok presence. Let’s check out the vibes that are turning heads. Tracking Trends Feeling nostalgic? You’re not alone! Breaking down why throwbacks…
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It’s 2024, and the world of Fintech is buzzing with new trends, insights, and challenges. As the Fintech B2B marketing conference revealed, social media is at the heart of Fintech marketing, offering brands a platform to connect with audiences in genuine ways. Let’s dive into the key takeaways from the…
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Alright folks, let's dive into the world of social media wizardry and explore a game-changer: motion graphics.
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Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: NoSpace Is for Zoomers Big announcement! Get ready for a groundbreaking new platform hitting the scene this summer. Say goodbye to the…
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Innovation is constant and staying ahead of the curve is essential for success. Nowhere is this more evident than in the dynamic market of the EMEA region, where tech marketing and sales teams are continuously seeking new avenues to connect with buyers and drive high-quality engagements. But what exactly is…
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When it comes to graphic design, trends come and go, but some endure, morphing and adapting with the advancements of technology. Textured typefaces are a trend that has stood the test of time, twisted in recent years. Whether visual or tactile, texture has always played a crucial role in design.
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As the days get longer and the sun shines brighter, more and more brands are hopping on the TikTok train—and they’re starting to nail it. Finally, brands are cracking the code on how to connect with their audience in a relatable way. But are your ads also hitting the mark?…
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Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here
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Oh yes. The combination that has left many scratching their heads. ‘How can B2B video possibly work in a format made for consumers?’ Well, we’ve been asking ourselves the very same question – fortunately, the answer came pretty quickly. It can and it already does. Now we know B2B for…
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As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…
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Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…
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There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…
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In social media marketing, relationships are everything. But what happens when consumers start to sour? A new report exposes the seven deadly sins that brands commit on social media that can tarnish reputations, drive away customers, and ultimately lead to the downfall of even the mightiest…
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