CJ12-Blog-Square

How to ace your content calendars

A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth is the ultimate goal, then…

Read More

PO-03-blog-Square

5 ways how to respond to negative comments

How you respond to negative comments says more about your company than any other thing you do. Whenever you respond to anything online (and often even offline), you are never responding to just one person. Even if it’s a simple DM. Your answer can always be seen and judged by many, so keep that in…

Read More

HM23-Blog-Square

How Deadpool Marketing Won

For those of you who have somehow avoided the awesome spectacle that was the marketing campaign for the latest Marvel movie, Deadpool, here is my salute to a truly fantastic piece of work. The Fox Marketing team and Reynolds. – 20th Century Fox The Ryan Reynolds superhero movie opened to an astonishing $132.4 million for…

Read More

MK-24-blog-Square

The unfortunate impact of the new Twitter timeline

You may or may not have noticed, but your Twitter timeline has changed – it will no longer automatically show Tweets in chronological order. We know Twitter users don’t like change, and with a raft of changes announced in the past few months and weeks, including the furore around #Twitter10k, the drop in share price,…

Read More

TB-13-Blog–Square

9 principles of truly “social-first” marketing

Recently Guinness launched a new advert but instead of the ad creating a perfect storm stemming from TV it was actually Instagram as the medium of choice. Guinness opted for the new 60 second ad placement in a bid to engage a younger audience, branded content has the most impact through social when it is…

Read More

OL-18-Blog-Square

Take real-time social listening to the next level

As the most romantic weekend of the year approaches, I am once again filled with joy as I get to spend it working with one of my favourite clients, working in a fast-paced, action-packed, real-time social media command centre. Social listening has become more than accepted by almost every business worth its digital salt. However,…

Read More