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5 top tips for using emojis on social

Every social platform supports and encourages the use of emojis, but how and when should they be used in social marketing? The entire purpose and origin of emojis was to replace words, convey an emotion and shorten a message at the same time, a relic of the SMS generation. While their purpose hasn’t changed, their…

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Why your brand’s ‘personality’ is so important

Social media has been revolutionary in not only brands giving brands a direct relationship with their current and potential customers, but for providing brands with a personality. In previous years, social media was used as simply another platform for advertising the benefits and uses of a product or service. Brands would often focus purely on…

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Facebook Gets Eventful

Planning events? Opening a pub? Going for a charity run?  Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events! And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that completely justifies the creation of…

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Why you need to ‘pay to play’ in social media marketing

Once upon a time, when social was still in its infancy, advertisers who were innovative enough to take the risk of plunging into the social media ‘trend’ were rewarded by establishing themselves as the first brands to truly embrace direct online relationships with their customers. Back in a simpler time, organic reach and engagement were…

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Twitter now lets you add a Periscope link to your profile

Periscope announces a new partnership with its mother company Twitter. Starting this week, you have the option to provide a link to your Periscope profile on your Twitter page. The quick fix for avid Periscope broadcasters would be to provide your profile link within the website field on your Twitter profile. Here’s why you should…

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LinkedIn not the lone ranger of B2B Paid

For years, LinkedIn stood alone as the prime channel for B2B businesses pushing Paid models to drive attributed leads in funnel. The ability to serve targeted content to specific industry, company and job function has been appealing. Understandably so. The landscape has changed and I believe it will continue to evolve at pace. At immediate…

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