The IF Blog: Insights and Trends

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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Paul Pogba’s record breaking transfer to Manchester United sparked a frenzy on social media earlier this week, but not maybe for the reasons you would expect. Quite frankly, we were all bored of the story, the will-he, won’t-he tenterhooks feeling had warn off. It was inevitable. In fact, The Drum…
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As Facebooks user base ages it’s no secret that it has been trying its hardest to appeal to a younger audience. Facebook even made similar app in 2012 called Poke, with a built-in self-destruct feature that was intended to take on Snapchat. After that flopped in 2013, Mark…
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Facebook ups the ante by adjusting its aggregator to reduce the annoying and misleading news feed articles. After an extensive study reviewing tens of thousands of headlines, Facebook cracks the code by identifying the tell-tale signs of clickbait. Look out for the top two traits and don’t be…
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Over the last few months we’ve been fortunate enough to have on-boarded several new global clients spanning lifestyle, consumer and technology markets. One of the first things we’re always asked is: “what are the quick wins we can deliver together?” Clearly I cannot reveal too much…
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      It’s no secret that Facebook is killing it when it comes to the roll-out and monetisation of video on its platform. The platform’s second quarter earnings, which were published last month, revealed that more than 1.1 billion people are currently using the platform each…
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Instagram just launched its new feature: Stories. It’s this nifty feature that lets you create streams of pictures and videos and share them with you friends or just people you have never met – whichever you fancy. Just to make it feel more unique and fleeting, this lovely…
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Twitter have introduced a couple of new developments in the past month, one fairly minor interface change and one entirely new function called Stickers. If you use the Twitter iOS app you may have noticed some changes taking place with the basic layout,…
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Social media marketing has come to be a popular way for brands to advertise products and services. But recently, the charitable sector has taken advantage of this growing trend for fundraising activities. Some of the most memorable social media campaigns have been extremely successful in terms of donations. The…
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B2B content has the habit of falling into a mould – whitepapers, research reports, brochures etc. There are a number of reasons why this content can be problematic: it can be boring, it can be the ‘same old’ stuff and, if done well, it can be very expensive. Budgets…
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Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will…
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