PO-11-blog-Square

Insta-BOOM

  Instagram is no baby anymore. It has grown so fast. How fast? 500 million users in about 6 years. Today we have 500 million reasons to celebrate, and you’re one of them. Thank you from all of us at Instagram. ♥️ https://t.co/7QHMN4x3Kl — Instagram (@instagram) June 21, 2016 In the past few weeks, we…

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HM31-Blog-Square

Snapchat Launches Ad API

Snapchat has finally launched its advertising API, giving brands the ability to push third party video ads directly into users feeds without having to deal with Snapchat directly. The new ad portal is called Snapchat Partners and it’s really the first major push to monetise snapchat ad space, geofilters and lenses not being ad units…

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OL-26-Blog-Square

Microsoft to buy LinkedIn – what this means for you

Well I have to confess I did not see this one coming. Given LinkedIn’s history of building, developing and buying their own range of ‘add-on’ products, I was certain that they would release their own CRM/listening tool. The lack of API for LinkedIn has always been an issue for us data-loving, social marketers. Despite some…

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CJ18-Blog-Square

Why brands should be audience-first

  Irrespective of your audience focus – consumers or businesses, the need to adopt audience-first marketing exists. Channels are increasingly cluttered with conversations and similar content, so the need to standout is greater than ever. Without disclosing specific intellectual property, I’ve recently been looking at an industry who sees 55 million conversations across the open…

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